Where to get free financial advice

2 min Read Published: 13 Mar 2026

free financial advice onlineIf you are after free independent financial advice online or free independent mortgage advice there are a number of options open to you.

Typically an independent financial adviser charges for providing financial advice and the cost will depend on the work that needs to be carried out. In the past financial advisers were able to cover the cost of their advice by taking commission from the products they recommended to their clients. This meant that from a consumer's perspective it felt like free financial advice but ultimately they did foot the bill through higher product charges. Regulations surrounding how an independent financial adviser (IFA) can charge for advice have since changed. If they are providing independent financial advice or investment advice they cannot be paid via a commission from the products they recommend. Instead, they have to charge a separate explicit fee to cover the cost of financial advice.

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Typically IFAs offer a free initial meeting with fees contingent on whether you act upon their recommendation. Some financial advisers will charge a fee of around £500 or an average hourly rate of £150 for an initial review and then further fees depending on the level of work involved in implementing their recommendation. However financial advisers can still be paid via product commissions when they provide independent mortgage advice or recommend a life insurance product.

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If you’re looking to ensure your finances are on track, why not get started by arranging a free consultation with a local, well rated financial adviser via arranging a free consultation with a local, well rated financial adviser via Unbiased*. The consultation is free and without obligation.

Other ways to get free financial advice online

When looking for financial advice there are many options that are totally free, here is my roundup of what is available.

  • Moneyhelper – Government-backed service offering free financial advice – moneyhelper.org.uk
  • Citizens Advice Bureau (CAB) – Provides advice on money, benefits, employment issues and consumer issues – citizensadvice.org.uk
  • Which? – Campaigns on consumer issues and offers independent advice on many finance topics, Charges a subscription for some of their services – which.co.uk
  • Shelter – Offers advice on housing, debt, benefits care and health issues – shelter.org.uk
  • StepChange – Offers free debt advice giving practical help to people to take control of their finances – StepChange.org
  • National Debtline – Free and confidential advice given over the phone and an online webchat and  – nationaldebtline.co.uk
  • Financial Ombudsman Service – Free service that helps settle disputes between consumers and UK based financial services businesses – financial-ombudsman.org.uk
  • Age UK – Finance advice for the older generation – ageuk.org.uk
  • Tax Aid – Tax advice for people on an annual income under £28,000 – taxaid.org.uk

 

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