5 min Read
10 Jul 2014

Written by Damien

Damien is one of the most widely quoted money and investment experts in the national press and has made numerous radio & TV appearances. He created MoneytotheMasses.com while working in the City when he became disillusioned with the way the public were left to fend for themselves because they could not afford financial advice.

More about Damien

60 years on: The lessons of rationing we need to relearn

My article below ration bookformed the basis of a piece titled 'Six wartime lessons in household thrift' that appeared in the The Times.

In June 1954 rationing officially ended in the UK. 60 years on and the average person now bins £200 worth of unopened, cooked or partly eaten food & drink each year. Yet there are easy ways in which shoppers can cut their food waste and slash their shopping bills. The days of rationing have a lot to teach us.

Know your dates

You can cut down on food waste and slash your shopping bill by understanding the difference between ‘Best before’, ‘Display until’ and ‘Use by’ dates on food packaging.

  • Best before date - food can be consumed after this date but, as the title suggests, it will not be at its best. If you have food that is just past its best before date then check whether it is still edible before throwing it away.

  • Use by - certain food and drink go off quickly and will have a ‘Use by’ date. Don’t consume anything past this date even if it looks ok.

  • Display until & Sell by - this label is used by supermarkets to tell staff when to take products off the shelf. You can ignore these dates.

Know your cupboard

Do you know when the food in your fridge and cupboard are due to expire? Make a note of any ‘use by’ or ‘best before’ dates and use this information to plan your meals. With the advent of online shopping a number of supermarkets even provide you with a pre-populated list upon delivery. In contrast to the days of rationing, the prevalence of freezer means that we can now extend the life of food by freezing it before the best before date & then defrost it for 24 hours before use. So get organised!

How to shop

First try to buy longer life products such as frozen vegetables, tinned products, pastas and rice. But you can also shop smarter. Supermarkets will cut the price of products nearing expiry dates. This is often done at certain times of the day, and the later in the day the bigger the discount. Ask staff at your local supermarket when they carry out reductions and shop at those times.

However, this is not just an in-store trick www.approvedfood.co.uk allows you to buy food that is out of date (or close to) but not yet gone off. By buying their short dated lines you could cut up to 70% off your bill.

Learn the lessons of rationing

But the days of rationing can teach us how to be more frugal with our food consumption today. Before you go shopping:

  • Plan your meals before you shop

  • Buy what you need to make your planned meals

  • Use your leftovers for another meal

Avoid being tempted by offers and buying convenience food.This will cut your shopping bill as well as your food waste.

In the days of rationing fresh food and vegetables were bought mainly from British producers so people ate what was in season. Globalisation means that the days of only seeing fruit and vegetables on the shelf when they are in season are long gone. But while the produce may be available all year round the price does vary in accordance to when it is in season. So if, like the days of rationing, you stick to buying fruit and vegetables when they are in season (and avoid the expensive off-season items) you can cut your food bill. Eattheseasons.co.uk is a neat website that tells you what is in season but also gives you a few recipe ideas. Current in season produce includes strawberries,broccoli and broad beans.

Finally, lovefoodhatewaste.com is full of ideas on how to cut food waste and save money. But perhaps the biggest change you can make is to note down the food you waste and then learn from it.

(image John Garghan - via flickr)

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Comments

  1. phyl wright July 13, 2014 at 6:17 pm

    Excellent post, lessons to be learned by everyone. With modern consumerism and the availability of fresh produce all year round, there is no reason that we can’t take a leaf out of the rationing years. Brilliant, Damien!