20 min Read
20 Apr 2017

The best stocks and shares investment ISA (& the cheapest fund platform)

cheapest stocks and shares isa and best stocks and shares isaBest & cheapest Stocks and shares ISA

Readers and journalists often ask me which is the best stocks and shares ISA. The answer depends on your circumstances and whether you want to buy shares, buy investment trusts, buy exchange traded funds or simply buy unit trusts. This guide will show you how to find the best stocks and shares ISA as well as those ISA providers that can offer advice on where to invest your ISA allowance. I will also highlight the best stocks and shares ISA for tools and functionality as well as the best & cheapest stocks and shares ISA for beginners. If you are simply concerned with cost we also cover the cheapest stocks and shares ISA. The full amount you can invest in a stocks and shares ISA is now £15,240 and that can be split between shares, ISA funds and cash.

Jump straight to:

Comparing stocks & shares ISAs

Under the current ISA rules you can choose to invest some of your ISA allowance in a cash ISA and the balance of your ISA allowance in a stocks and shares ISA. However, for the remainder of this article I will assume you are going to invest the full ISA allowance of £15,240 into a stocks and shares ISA (also called a NISA)

Step 1- Decide how you want to invest your stocks and shares ISA

When you compare stocks and shares ISAs the cheapest ISA provider or platform for you will depend on what you want to invest in. When you invest in a stocks and shares ISA there are a range of charges. Firstly there is the charge of the underlying fund or asset you are investing in. Then there are the charges levied by the broker or fund platform (often called a fund supermarket). Every stocks and shares investment ISA provider levies different charges based on what you invest in and how much you have invested with them. For example there may be additional charges levied for investing in shares or investment trusts. So what might you invest in?


Most DIY investors will invest in funds which in turn buy shares and other assets, such as corporate bonds. Funds (a term which includes investment trust. unit trusts and ETFs) are called collective investments. They pool investors money together to benefit from economies of scale and then invest that money in assets such as shares or bonds. Actively managed investment funds have a fund manager who chooses the underlying investments. Meanwhile passive investments simply track an index such as the FTSE 100 index using computers. If you are considering investing in funds then I recommend downloading this FREE guide to investing in funds. It's the best guide I've come across on the topic and tells you all you need to know including how to get started with buying funds.


If you want to buy shares within your stocks and shares ISA this limits your choices in terms of which would be the best stocks and shares ISA provider for you. Some stocks and shares ISA providers do not offer the stockbroking facility required to buy shares directly. Investing directly in shares is a riskier investment strategy as while it can be profitable it increases the chances of a potential loss.

Step 2 - More things to check when choosing the best stocks and shares ISA

Once you know what type of investments you wish to buy that makes life a lot easier. If you want to buy shares and investment trusts your options are much more limited. If, like most investors, you want to just invest in stocks and shares ISA funds then you need to consider other factors to screen down your choices. For now we will set cost to one side and come back to it later. Competition among funds supermarkets and online brokers is growing increasingly fierce so costs are falling all the time.

Customer service

There has been a mini-explosion in new stocks and shares ISA providers, after all it can be a lucrative market if providers get the proposition right. To many of the new online providers that means keeping their own costs low, by that I don't mean the costs you pay but how much time and money they have to spend administering your investments.

As such the level of service some provide is pretty minimal. You need to decide if being able to speak to someone on the phone if things go wrong is important to you. You need to decide whether you want a slick user experience with the ability to buy and sell investments quickly and easily. Would you like to be able to check your investments via your smartphone, if so do they have a smartphone app?

Does the stocks and shares ISA accept transfers in

If you already have an existing stock and shares ISA portfolio you might want to consolidate them all with one provider. If so check what their rules and charges for doing so are.

Tools and research

Some stocks and shares ISA providers offer tools and some research (albeit limited). However most don't. Would you like a tool that can help you to pick the best stocks and shares ISA funds for your objectives? If so check they offer these. I highlight some of the best stocks and shares ISA providers in the next section and detail what they offer.


As mentioned there are a host of charges that stocks and shares ISA providers can levy. They include:

  • transfer charges bell
  • dividend reinvestment fees
  • buying charges
  • selling charges
  • fund switch charges
  • bid/offer spread
  • fund manager charges
  • platform charges
  • transfer out fees

We include a full comparison of the costs of each stocks and shares ISA provider at the end of this article so that you can find the cheapest stocks and shares ISA for you. However, you shouldn't just focus on cost but instead consider value for money as well as the level of service provided.

A roundup of the Stocks and Shares ISAs best buys

Best Managed stocks and shares ISA for beginners


  • The cheapest discretionary investment service in the market. Moneyfarm will even manage £15,000 of your money free of charge for 1 year and then £10,000 free of charge every year thereafter. No one else in the market offer this. Read our unbiased Moneyfarm review.
  • Ideal for those who want to minimise costs but don't want someone else to manage the money.
  • They run the portfolios on a discretionary basis using a wide range of low cost ETFs. I am particularly impressed by the fact they don’t constrain their asset allocation. Many investment managers say that they make tactical asset allocation decisions yet in reality don’t deviate much from their initial selection.
  • Moneyfarm’s charges (on top of the ETF annual charges of course) are:  0% for under £15,000 invested (via the above link otherwise the limit is £10,000), then 0.6% on the amount between £15,000 and £100,000, then 0.4% on the amount between £100,000 and £1 million. They charge 0% on anything over £1million.
  • They choose the right portfolio for you with a simple online questionnaire.

Best Stocks and shares ISA for tools & functionality

Hargreaves Lansdown Vantage ISA

  • Latest update Named as the best all round investment platform by investment consultancy the Lang Cat
  • Not the cheapest available but represents good value for money as they provide excellent investor information and tools
  • Winner of numerous 'Best Stocks & Shares ISA provider' awards
  • Information rich website packed with information from their advisers and analysts
  • Comprehensive shares and fund data
  • Useful smartphone app
  • Investors pay 0.45% annual fee on total fund investment up to £250,000, 0.25% up to £1m, 0.1% up to £2m and nothing above that
  • Allows you to invest in shares, bonds, Investment Trusts, ETFs or gilts although they incur a 0.45% annual charge on the entire holding, capped at £45

Cheapest stocks and shares ISA best buy

If you are simply focused on costs then use our fund platform Stocks and Shares ISA comparison calculator to compare 21 different providers in order to find the cheapest stocks and shares ISA for you.

Find the cheapest Stocks and Shares ISA

If you simply want to find the cheapest Stock and Shares ISA for the sum you wish to invest then use our calculator

Find the cheapest Stocks & Shares ISA



  • Great for those who want the low costs associated with DIY investing but don’t want to select investments themselves
  • Provide a full discretionary investment service, usually reserved for wealthier individuals elsewhere, for sums as low as £500
  • Annual fee ranges from 0.35% to 0.75%
  • They manage this by buying low cost exchange traded funds
  • They help you choose the right portfolio for you with simple online tools
  • They also offer their service via a pension as well as a Stocks and Shares ISA

Cavendish Direct

  • Funds only platform (i.e you can’t buy shares) with very low charges
  • Investors pay 0.25% annual fee and no dealing charges, initial charges, or exit fees
  • Does not offer the comprehensive information of some of its rivals
  • Offers three model portfolios graded by risk
  • Good option for investors interested only in funds and keeping costs low


  • Funds only platform with a website full of investor tools
  • Compare funds on performance, risk and charges available prior to signing up
  • Can create different investment pots and goals
  • Quality fund research
  • Investors pay 0.35% annual fee on total investments with no further charges
  • SIPP investment not available

Interactive Investor

  • Offers a range of investments backed by solid research and is good for regular investors
  • Charges a quarterly admin fee of £20 but you can get that back in free trades spread evenly over four quarters
  • Standard charge of £10 to buy or sell funds, shares, investment trusts and ETF’s or £1.50 for regular monthly investing. Make ten standard trades in the previous month and a frequent trader rate of £5 kicks in
  • Dividend reinvested charge of 1% of the sum reinvested up to a maximum of £10

 Alliance Trust Savings

  • Latest update – named as best investment platform by investment consultancy the land cat for clients wanting to buy and hold larger funds
  • Offers full range of investment trusts, shares, ETFs and direct bonds
  • Investment tools and research provided by Morningstar
  • Charges a flat fee of £12.50 per trade but this is reduced to £1.50 per trade for regular monthly investments via direct debit
  • Dividend reinvested costs a flat £5 fee
  • Good for ‘buy and hold’ investors due to the flat fee structure

Frequent Trader (Club Finance)

  • Administered by stockbroker James Brearley & Sons
  • Basic looking service compared with some of the larger platforms but dealing is cheap
  • Annual administration fee of 0.24% with a minimum annual fee of £120
  • £2.50 flat fee for buying or selling shares, investment trusts and funds, reduced to £1 for portfolios above £250,000 and 50p for portfolios over £500,000
  • Good for active investors looking to build a portfolio as this could be a cheaper option than the larger platforms

The Share Centre – Self-Select ISA

  • Offers a full DIY choice in its Self-Select Stocks and Shares Isa
  • Charges a monthly fee of £4.80
  • Fund, share, ETF, investment trust and corporate dealing costs 1% (£7.50 min.) or a flat fee of £7.50 and a quarterly charge of £24
  • Regular monthly investment costs 0.5% (£1 min.)
  • Dividend reinvestment costs 0.5% of sum reinvested (£1 min.)
  • Some good analysis tips and advice

BestInvest – Select ISA

  • Annual charge on portfolios of 0.4% up to £250,000 and 0.2 % up to £1m with no extra charge over £1m
  • No dealing charges for funds
  • No reduced charges for regular monthly investments in shares and trusts and no cheap dividend reinvesting
  • Good for investors making regular trades due to the low dealing costs

AJ Bell Youinvest

  • Annual charge of 0.25% on fund holdings capped at £200 per year
  • Fund dealing charge of £1.50 and share investment trust dealing at £9.95 (reduced to £4.95 if you have traded ten times in the previous month
  • Regular monthly investment in funds costs £1.50
  • Investing available FTSE 350 shares and a limited range of investment trusts
  • Cost effective for monthly investments

Charles Stanley Direct

  • Latest update – named as best investment platform by investment consultancy the lang cat for clients wanting to buy and hold smaller funds
  • Low annual charge of just 0.25% on fund holdings up to £250,000, 0.20% up to £500,00, 0.15% above £500,000, 0.05% up to £1m and free over £2m
  • All platform fees waived on their stocks & shares for the month if a chargeable trade is made within that month
  • Free fund dealing but investment trust and share dealing will cost £11.50
  • Investors holding individual bonds and overseas shares must pay £30 per year holding
  • Good for active investors due to low annual fee and no buying or selling charges

The cheapest Stocks and Shares ISA provider

If you are only focused on getting the cheapest stocks and shares ISA below is a comparison of stocks and shares ISA charges from all the major providers. Simply look at the column that most closely matches the size of your stocks and shares ISA portfolio for an estimate of the annual cost if your investments were held with each fund platform. The table assumes that you only invest in funds and make 5 switches a year.

Portfolio size Fund Switching Costs £5,000 £15,000 £25,000 £50,000 £100,000 £250,000 £500,000 £1,000,000
Aegon Retiready £0.00 £25 £75 £125 £250 £450 £900 £1,650 £3,150
AJ Bell Youinvest £49.50 £60 £80 £100 £150 £250 £250 £250 £250
Alliance Trust Savings £125.00 £200 £200 £200 £200 £200 £200 £200 £200
AXA Self Investor £0.00 £18 £53 £88 £175 £350 £500 £1,000 £2,000
Barclays Stockbrokers £0.00 £35 £53 £88 £175 £350 £875 £1,750 £1,750
Bestinvest £0.00 £20 £60 £100 £200 £400 £1,000 £1,500 £2,500
Cavendish Online £0.00 £13 £38 £63 £125 £250 £625 £1,250 £2,500
Charles Stanley Direct £0.00 £13 £38 £63 £125 £250 £625 £1,250 £2,000
Chelsea Financial Services £0.00 £30 £90 £150 £300 £600 £1,500 £2,875 £5,375
Close Brothers A.M. Self Directed Service £0.00 £18 £53 £88 £175 £350 £875 £1,750 £3,500
Close Brothers A.M. Self Directed Service2 £0.00 £14 £43 £71 £142 £283 £708 £1,417 £2,833
Clubfinance £0.00 £120 £120 £120 £120 £240 £600 £1,200 £2,400
Fidelity Personal Investing £0.00 £18 £53 £88 £175 £350 £500 £1,000 £2,000
Halifax Share Dealing £125.00 £138 £138 £138 £138 £138 £138 £138 £138
Hargreaves Lansdown £0.00 £23 £68 £113 £225 £450 £1,125 £1,750 £3,000
Interactive Investor £20.00 £100 £100 £100 £100 £100 £100 £100 £100
iWeb £50.00 £50 £50 £50 £50 £50 £50 £50 £50
iWeb year 13 £50.00 £250 £250 £250 £250 £250 £250 £250 £250
James Hay Modular iPlan4 £0.00 £9 £27 £45 £90 £180 £450 £900 £1,650
Nutmeg £0.00 £50 £150 £225 £375 £600 £1,250 £1,500 £3,000
rplan £0.00 £18 £53 £88 £175 £350 £875 £1,750 £3,500
Strawberry £0.00 £40 £63 £98 £185 £310 £685 £1,310 £2,560
Telegraph Investor £0.00 £20 £45 £75 £150 £300 £300 £300 £300
TD Direct £0.00 £51 £45 £75 £150 £300 £750 £1,250 £1,500
The Share Centre £12.50 to £755 £108 £95 £120 £229 £229 £229 £229 £229
Trustnet Direct £100.00 £120 £138 £163 £225 £300 £300 £300 £300
Willis Owen £0.00 £20 £60 £100 £200 £350 £875 £1,250 £2,000

The data was compiled by langcatfinancial

2. Special offer of platform charge of 0.25% for rest of 2015, reverting to 0.35%. 3. Account opening fee of £200 applies here 4. James Hay Modular iPlan – Customers need to open a SIPP before access to an ISA is allowed 5. Assume frequent trader option for £50k and above. Assume standard option and 25% portfolio turnover for below.

Best Cash ISA

If you do not have an investment timeframe of at least 5 years (i.e. you will need access to your cash within 5 years) then you would be better off placing your money in a cash ISA rather than in an investment ISA. That is because when you take out a stocks and shares ISA you will be Investing in shares, funds, bonds, investment trust or exchange traded funds (ETFs) all of which carry investment risk and the potential to lose money as well as make it. Below are links to our latest cash ISA best buy tables:

(image by Photo by worradmu. freedigitalphotos.net)

Article overview

Key points

Best Managed stocks and shares ISA for beginners


Best Stocks and shares ISA for tools & functionality

Hargreaves Lansdown Vantage ISA

  • Named as the best all round investment platform
  • Ideal for those who want to run their own portfolio of funds, investment trusts or shares
  • Not the cheapest available but provides excellent investor information and tools
  • Winner of numerous ‘Best Stocks & Shares ISA provider’ awards

Cheapest stocks and shares ISA if you are just focused on costs

Written by Damien

Damien is one of the most widely quoted money and investment experts in the national press and has made numerous radio & TV appearances. He created MoneytotheMasses.com while working in the City when he became disillusioned with the way the public were left to fend for themselves because they could not afford financial advice.

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