Interactive Investor* is one of the largest investment platforms in the UK. Rather than charging a platform fee based on a percentage of an investor's portfolio, it charges a flat monthly subscription fee. It is trusted by over 500,000 UK investors and there is no doubt that it can work out incredibly cheap, particularly for investors who are happy to simply buy and hold their investments.
There are some scenarios, however, where it may be worth looking at alternative investment platforms and so in this article, we highlight 5 of the best alternatives to Interactive Investor, giving our reasons, as well as highlighting any cashback offers and deals available.
Best all-round alternative to Interactive Investor
Check out our Fidelity review
Best alternative to Interactive Investor if investing in ready-made portfolios
Check out our full independent Bestinvest review
Best alternative to Interactive Investor if investing via an app
Check out our full independent AJ Bell Dodl review
Best alternative to Interactive Investor if investing in shares
Check out our full independent Freetrade review
Best alternative to Interactive Investor for holding cash
Check out our full independent AJ Bell Dodl review
Summary
Interactive Investor* offers a fixed-price subscription model and can be a cost-effective option for those with more than £48,000 to invest and who are happy to simply buy and hold their investments. It has an excellent rating of 4.5 out of 5.0 on independent customer review site Trustpilot from over 27,000 reviews and many of the positive reviews mention high levels of customer service.
There are however some cheaper alternatives for those investing smaller amounts, particularly those who regularly trade. Freetrade* and AJ Bell Dodl* are two such options that are worth considering. Again, AJ Bell Dodl* could work well for those keen to get the best interest rate in uninvested cash and Fidelity* could offer a good all-round alternative to Interactive Investor, especially those with less than £20,000 to invest. If you are still not sure which is the best platform for you, check out our article 'The best investment platform: Which is best for you?'.
When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results.
If a link has an * beside it this means that it is an affiliated link. If you go via the link, Money to the Masses may receive a small fee which helps keep Money to the Masses free to use. The following link can be used if you do not wish to help Money to the Masses or take advantage of any exclusive offers - Interactive Investor, AJ Bell Dodl, Fidelity, Bestinvest, Freetrade
£200 Pension Cashback Offer
Make a qualifying deposit or transfer a pension to our partner Interactive Investor.
- Deposit or transfer a pension of at least £20k and you could earn £200 cashback
- Terms and Fees apply, Capital at risk
- New & Existing customers opening a SIPP
- Offer ends 30th June 2026
Before starting your transfer, check you won't lose any valuable benefits (such as guaranteed annuity rates or a lower protected pension age) and find out what exit fees you might have to pay
