Fidelity* is one of the UK's largest investment platforms and currently has around 1 million UK customers. It offers a good range of products and is particularly good for those looking to invest in a Junior ISA or Junior SIPP, as it doesn't charge a platform fee for Junior accounts. There are, however, a number of other investing scenarios where it may be beneficial to look at an alternative to Fidelity. In this article, we look at 5 of the best alternatives to Fidelity, giving our reasons as well as highlighting any cashback offers and deals available.
Annual charge on its 'smart' and 'expert' ready-made portfolios of 0.20% up to £500,000 and 0.10% up to £1m with no extra charge over £1m (compared to 0.35% for most of Fidelity's managed 'ready-made' funds)
No dealing charges for funds
Free coaching sessions with a qualified financial planner
Fidelity* is a well-known name when it comes to investing and it has over 1 million UK investors. It is rated as 'Great' on independent customer review site Trustpilot scoring 4.1 out of 5.0 from over 4,000 customer reviews. Many of the positive reviews mention that the service is professional and that the level of customer service is good. Of the negative reviews, some customers have mentioned issues with the website and app and some are unhappy with the fees, saying they could invest cheaper elsewhere.
Fidelity is likely to be a good option for investors that prioritise investing for their children. Those seeking a platform that offers a fixed-fee model (cheaper if investing £17,000 or more) may want to take a look at interactive investor* and those looking for flexibility and the best interest rate on uninvested cash may want to consider Bestinvest*. If you are still not sure which is the best platform for you, check out our article 'The best investment platform: Which is best for you?'.
If a link has an * beside it this means that it is an affiliated link. If you go via the link, Money to the Masses may receive a small fee which helps keep Money to the Masses free to use. The following link can be used if you do not wish to help Money to the Masses or take advantage of any exclusive offers - Hargreaves Lansdown, Interactive Investor, AJ Bell, Fidelity, Bestinvest, Freetrade
Partner Offer
£200 Pension Cashback Offer
Make a qualifying deposit or transfer a pension to our partner Interactive Investor.
Deposit or transfer a pension of at least £15k and receive £200 cashback