We also show you the offers we have available for our readers for both J.P. Morgan Personal Investing (formerly Nutmeg) and Moneyfarm*.
Moneyfarm vs J.P. Morgan Personal Investing - which is better?
| Moneyfarm Fully Managed | J.P. Morgan Personal Investing (formerly Nutmeg) Fully Managed | |
| Minimum investment | £500 | £500 (£100 for JISA and LISA) |
| Management fees | £500 to £50,000 - 0.70% (min £1.25 per month)
£50,001 to £100,000 - 0.45% £100,001 to £1.5 million - 0.35% Over £1.5 million - 0.25% (Fee includes Platform fee of 0.25%) Additional underlying fund charges apply |
£500 to £100,000 - 0.75%
Over £100,000 - 0.35% Additional underlying fund charges |
| Products | ISA, General Investment Account, Junior ISA, SIPP | ISA, General Investment Account, Junior ISA, Lifetime ISA and SIPP |
| Number of portfolios | 7 | 10 |
| Ethical portfolios | 7 | 10 |
| Other options | Thematic investing, Liquidity Plus (money market funds), Share Investing | Thematic investing |
| Customer reviews (Trustpilot) | 4.1/5.0 | 4.3/5.0 |
| Money to the Masses offer | No management fees for 12 months (terms and conditions apply)* | n/a |
Moneyfarm vs J.P. Morgan Personal Investing - minimum investment
Moneyfarm and J.P. Morgan Personal Investing match up in terms of the minimum investment needed to open an account, with both requiring at least £500 for its ISAs, GIAs and SIPPs. The point of difference is with the JISA and LISA (the latter of which Moneyfarm doesn't currently offer), which require only £100 minimum investment with J.P. Morgan Personal Investing.
Moneyfarm vs J.P. Morgan Personal Investing - fees
J.P. Morgan Personal Investing and Moneyfarm have been engaged in a battle with their fee structures, with both platforms changing fee structures in recent years. Moneyfarm's most recent fee change came in July 2025, where it simplified its tiered structure, while at the same time introducing minimum fees of £1.25 per month. In terms of fully managed portfolios, J.P. Morgan Personal Investing is cheaper if you have less than £2,000 to invest, but for any portfolio larger than £2,000, Moneyfarm works out cheaper. While we do not focus on fixed allocation portfolios in this comparison, it is worth noting that Moneyfarm charges a total fee of 0.40% for its fixed allocation portfolios, irrespective of the amount you wish to invest. J.P. Morgan Personal Investing charges 0.45% up to £100,000 and 0.25% on any amount over £100,000 and so if you have a large portfolio and you are happy to invest in a fixed allocation portfolio, then J.P. Morgan Personal Investing is likely to work out cheaper for you.
Moneyfarm vs J.P. Morgan Personal Investing - products
Both Moneyfarm and J.P. Morgan Personal Investing have stocks and shares ISAs, GIAs, JISAs and a SIPP. However, J.P. Morgan Personal Investing goes one step further by also offering a lifetime ISA (LISA), which is useful for those looking for different investment options.
For an overview of LISAs, you may find our article "Lifetime ISAs explained - are they the best way to save?" helpful.
Moneyfarm vs J.P. Morgan Personal Investing - portfolios
J.P. Morgan Personal Investing has a greater degree of choice of portfolios than Moneyfarm, with 10 risk-rated portfolios in its Fully Managed range, compared with Moneyfarm's 7 portfolios. Both J.P. Morgan Personal Investing and Moneyfarm also offer a range of cheaper fixed allocation portfolios as well as access to Thematic investing. J.P. Morgan Personal Investing also offers a range of actively managed Smart Alpha portfolios, while Moneyfarm has recently launched Moneyfarm Share Investing which gives customers the ability to also invest directly in a range of shares and ETFs.
For this comparison we are focusing on the J.P. Morgan Personal Investing Fully Managed range, which, like the Moneyfarm portfolios, are ranked according to risk rating, with level 1 being for the most cautious investors for both J.P. Morgan Personal Investing and Moneyfarm.
Moneyfarm vs J.P. Morgan Personal Investing - ethical portfolios
With a growing number of people opting for ethical investments, it is perhaps unsurprising that Moneyfarm and J.P. Morgan Personal Investing have ranges of SRI portfolios, which, like their standard portfolios, are risk-rated. They are constructed using passive funds that adhere to their ethical investment policies.
In terms of extra investment costs associated with these ethical options, there is barely any difference between Moneyfarm's standard and ethical portfolio charges, which stand at an average of 0.21% and 0.23%, respectively. For J.P. Morgan Personal Investing the investment cost for its Fully Managed portfolio is around 0.22%, while for its SRI range it's around 0.27%.
Moneyfarm vs J.P. Morgan Personal Investing - performance
Moneyfarm's track record goes back to its launch in 2016, while J.P. Morgan Personal Investing has over 10 years of past performance data. In addition, J.P. Morgan Personal Investing has 10 portfolios compared with Moneyfarm's 7 portfolios, which makes drawing a like-for-like comparison of returns challenging. However, to provide an overview, in the table below we have listed the returns of the Moneyfarm portfolios in 2025 alongside the equivalent portfolios J.P. Morgan Personal Investing offers.
Comparison of Moneyfarm and J.P. Morgan Personal Investing Returns 2025
| Moneyfarm | J.P. Morgan Personal Investing (formerly Nutmeg) Fully Managed | |
| Moneyfarm Portfolio 1/J.P. Morgan Personal Investing Portfolio 1 | +5.3% | +5.8% |
| Moneyfarm Portfolio 2/J.P. Morgan Personal Investing Portfolio 3 | +6.3% | +8.1% |
| Moneyfarm Portfolio 3/J.P. Morgan Personal Investing Portfolio 4 | +7.7% | +8.9% |
| Moneyfarm Portfolio 4/J.P. Morgan Personal Investing Portfolio 5 | +9.6% | +10.2% |
| Moneyfarm Portfolio 5/J.P. Morgan Personal Investing Portfolio 6 | +11.3% | +11.3% |
| Moneyfarm Portfolio 6/J.P. Morgan Personal Investing Portfolio 7 | +13.8% | +12.4% |
| Moneyfarm Portfolio 7/J.P. Morgan Personal Investing Portfolio 8 | +15.5% | +13.4% |
Broadly speaking, J.P. Morgan Personal Investing slightly outperformed Moneyfarm, with its lowest and mid-risk level portfolios. Moneyfarm fares particularly well in terms of its higher-risk portfolios with Portfolios 7 and 8 slightly outperforming the equivalent portfolios from J.P. Morgan Personal Investing. It is worth remembering, however, that past performance is not a guarantee of future performance. For a more in-depth comparison of the performance of both Moneyfarm and J.P. Morgan Personal Investing portfolios over the last three years see our article "Which is the best-performing stocks and shares ISA?"
Moneyfarm vs J.P. Morgan Personal Investing - customer reviews
In 2025, Moneyfarm is rated 4.1 out of 5.0 on Trustpilot based on around 6,300 reviews. J.P. Morgan Personal Investing (formerly Nutmeg also has a score of 4.3 out of 5.0 based on around 2,600 reviews.
Approximately 57% of customers gave Moneyfarm 5 stars, while only 7% gave the company 1 star. Around 71% of reviewers gave J.P. Morgan Personal Investing 5 stars, while approximately 14% of customers gave it 1 star.
Summary: Moneyfarm vs J.P. Morgan Personal Investing
If you are looking for investment portfolio choice, an established track record and good returns over the past two years, J.P. Morgan Personal Investing is an attractive option as it ticks a lot of those boxes. If, however, you want to keep costs as low as possible, Moneyfarm is cheaper than J.P. Morgan Personal Investing for those with investments over £2k.
Another difference between the two is the fact Moneyfarm offers the services of an investment consultant and the potential for an investment review via its 'Wealth' tiers. In simple terms, as you invest more, you get access to additional guidance and support. J.P. Morgan Personal Investing has introduced an advice service, which comes at an additional cost and isn't as seamlessly integrated as with the Moneyfarm proposition. Another differentiator is that J.P. Morgan Personal Investing offers a Lifetime ISA product, which isn't currently offered by Moneyfarm.
Interestingly, Moneyfarm has launched its Moneyfarm Share Investing service which allows customers to buy and sell UK shares, ETFs and UK Mutual Funds. Currently, this service is only available via an ISA share trading account or General Investment Account.
When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results.
If a link has an * beside it this means that it is an affiliated link. If you go via the link Money to the Masses may receive a small fee which helps keep Money to the Masses free to use. But as you can clearly see this has in no way influenced this independent and balanced review of the product. The following link can be used if you do not wish to help Money to the Masses or take advantage of any exclusive offers - Moneyfarm
£200 Pension Cashback Offer
Make a qualifying deposit or transfer a pension to our partner Interactive Investor.
- Deposit or transfer a pension of at least £20k and you could earn £200 cashback
- Terms and Fees apply, Capital at risk
- New & Existing customers opening a SIPP
- Offer ends 30th June 2026
Before starting your transfer, check you won't lose any valuable benefits (such as guaranteed annuity rates or a lower protected pension age) and find out what exit fees you might have to pay
