In this article we compare online investment platforms Wealthify, J.P. Morgan Personal Investing (formerly Nutmeg) and Moneyfarm, helping you choose which is the best one for you to invest with. We weigh up the features of each of the robo-advisers, including performance and cost.
Wealthify vs J.P. Morgan Personal Investing (formerly Nutmeg) vs Moneyfarm - which is best?
| Wealthify (an Aviva company) | J.P. Morgan Personal Investing (formerly Nutmeg) Fully Managed | Moneyfarm | |
| Minimum investment | £1,000 (£500 for JISA) | £500 (£100 for JISA and LISA) | £500 |
| Management fees | ISA, General Investment Account (GIA) & Junior ISA - 0.60% flat fee
SIPP - 0.60% £500 to £100,000, then 0.30% for any portion of a portfolio over £100,000
Additional underlying fund charges apply |
£500 to £100,000 - 0.75% Over £100,000 - 0.35% Fixed allocation: Up to £100,000 - 0.45% Over £100,000 - 0.25% Additional underlying fund charges apply |
£500 to £50,000 - 0.70% (min £1.25 per month)
£50,001 to £100,000 - 0.45% £100,001 to £1.5 million - 0.35% Over £1.5 million - 0.25% (Fee includes Platform fee of 0.25%) Fixed allocation: 0.40% (Any investment value) Min £1.25 per month (Fee includes Platform fee of 0.25%) Additional underlying fund charges apply |
| Products | Cash ISA, Stocks and Shares ISA, General Investment Account (GIA), Junior ISA and SIPP | Stocks and Shares ISA, General Investment Account, Junior ISA, Lifetime ISA and SIPP | Cash ISA, Stocks and Shares ISA, General Investment Account, Junior ISA, SIPP |
| Number of standard actively managed portfolios | 5 | 10 | 7 |
| Number of ethical portfolios | 5 | 10 | 7 |
| Fixed allocation portfolios | No | Yes | Yes |
| Other investment options | N/A | Thematic investing and Smart alpha portfolios (powered by J.P. Morgan Asset Management) | Thematic investing, Money market fund & Share Investing, Guidance + |
| Customer reviews (Trustpilot) | 4.4 | 4.2 | 4.2 |
| MttM offers | N/A | N/A | No management fees for 12 months (terms and conditions apply)* |
Wealthify vs J.P. Morgan Personal Investing vs Moneyfarm - minimum investment
Both J.P. Morgan Personal Investing and Moneyfarm require a minimum investment of £500, although this is reduced to £100 for JISAs and LISAs from J.P. Morgan Personal Investing. Wealthify has a minimum investment of £1,000 for its ISA, General Investment Account and SIPP and those looking for a JISA can invest from £500.
Wealthify vs J.P. Morgan Personal Investing vs Moneyfarm - fees
Wealthify has a flat management fee of 0.60% regardless of how much you have invested in its ISA, Junior ISA and General Investment Account. For its SIPP, fees are halved to 0.30% for any portion above £100,000. J.P. Morgan Personal Investing and Moneyfarm have a tiered fee structure where the fees drop as you invest more over time.
Bear in mind that with all three propositions, you have to pay the costs of the underlying investments on top of the stated management fees. These additional charges typically range from 0.15% to 0.30% per annum.
Wealthify vs J.P. Morgan Personal Investing vs Moneyfarm - products
As you would expect, all three robo-advisers offer stocks and shares ISAs, GIAs and Junior ISAs as well as SIPPs. In addition, J.P. Morgan Personal Investing has a Lifetime ISA. There is also more information on the criteria and characteristics of a LISA in our article "Lifetime ISAs explained".
Wealthify vs J.P. Morgan Personal Investing vs Moneyfarm - portfolios
If you are looking for the greatest amount of choice, J.P. Morgan Personal Investing exceeds both Wealthify and Moneyfarm. In its 'Fully Managed' range it has 10 risk-rated portfolios, compared with 7 for Moneyfarm and 5 for Wealthify. However, in addition, like Moneyfarm, it also has lower-cost Fixed Allocation portfolios and offers Thematic investing but J.P. Morgan Personal Investing also offers a more finely tuned Smart Alpha portfolios proposition as well.
Wealthify vs J.P. Morgan Personal Investing vs Moneyfarm - ethical portfolios
All three platforms cater for individuals who are looking to invest ethically. They all use passive investment vehicles to populate ethical portfolios that mirror the main ranges in their risk-rated structure. As such, J.P. Morgan Personal Investing has 10 ethical portfolios, Moneyfarm has 7, and Wealthify has 5.
Wealthify vs J.P. Morgan Personal Investing vs Moneyfarm - performance
Performance is obviously a key factor when choosing which robo-adviser to go for. However, it can be tricky to compare the relative performance of each one because they have different numbers of portfolios and lengths of track record. We explore the performance of all three platforms as well as how they compare to Vanguard in our article "Which is the best performing stocks and shares ISA?"
Summary: Wealthify vs J.P. Morgan Personal Investing vs Moneyfarm
Whether you choose to invest via Wealthify, J.P. Morgan Personal Investing or Moneyfarm - or a combination of all three - will largely depend on your priorities. If you are looking for the cheapest Stocks & Shares ISA, Wealthify works out the most cost-effective for investments under £50,000, while Moneyfarm and J.P. Morgan Personal Investing roughly cost the same for investments over that amount. Those with very large portfolios will be better off with Moneyfarm as its fee on portfolios worth over £1.5m reduces to 0.25%. Those with pension pots worth more than £100,000 may want to consider Weathify, as its fee is halved to 0.30% for anything over £100,000 invested.
If, however, you are seeking investment choice, J.P. Morgan Personal Investing has the largest number of portfolios, as well as Fixed Allocation, Smart Alpha portfolios and Thematic investing within its stable. Meanwhile, if you are looking for extra support, the inclusion of an investment consultant or the ability to invest directly into a selection of shares and ETFs Moneyfarm is hard to beat. In terms of ethical portfolio performance, Wealthify has performed particularly well over the last 3 years (see the previous section).
There is more information on all three platforms in our full reviews of Wealthify, J.P. Morgan Personal Investing and Moneyfarm.
When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results.
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