20 min Read
23 Mar 2020

The best Stocks and Shares ISA (& the cheapest fund platform)

cheapest stocks and shares isa and best stocks and shares isaReaders and journalists often ask me which is the best Stocks and Shares ISA. The answer depends on your circumstances and whether you want to buy shares, buy investment trusts, buy exchange-traded funds or simply buy unit trusts.

Below I highlight two of the best Stocks and Shares ISAs for tools and functionality as well as two of the best & cheapest Stocks and Shares ISA for beginners.

The Best Stocks and Shares ISA

Best Managed Stocks and Shares ISA for beginners

Nutmeg Best stocks and shares ISA

Has a much longer investment track record than Wealthsimple

Will waive its management fees for the first 12 months via our exclusive offer

Investment charges drop as low as 0.35% on anything over £100,000

Check out our full independent Nutmeg review where you can read more about claiming the exclusive offer


Wealthsimple stocks and shares ISA

One of the cheapest discretionary investment services in the market

Will manage the first £10,000 of your money for free in the first year

Its first-year investment returns have been better than its peers

Check out our full independent Wealthsimple review or claim the offer here


If you are simply concerned with cost we provide fund platform Stocks and Shares ISA comparison tables later in this article in which we compare every ISA provider in order to show the cheapest Stocks and Shares ISA as well as the cheapest robo-adviser for you. At the foot of this article, we also provide an explanation of how to compare and choose a Stocks and Shares ISA.

If you need access to your money within the next five years then you would be better off placing your money in a Cash ISA. In this instance see our section titled the Best Cash ISA.

The full amount you can invest in a Stocks and Shares ISA is now £20,000 (for the 2019/20 tax year) and that can be split between shares, ISA funds and cash.

Best Stocks and shares ISA for tools, functionality & investment choice

Interactive Investor stocks and shares ISA

Good for regular investors

Offers a range of investments backed by solid research

Each plan comes with a number of free trades

Check out our full independent Interactive Investor review


Hargreaves lansdown stocks and shares ISA

Winner of numerous 'Best Stocks & Shares ISA provider' awards

Comprehensive shares and fund data

Useful smartphone app

Check out our full Hargreaves Lansdown review

Other Stocks and Shares ISA providers

 

Moneyfarm stocks and shares ISA

 A robo-advice alternative to Nutmeg and Wealthsimple

Use a wide range of low cost ETFs.

They choose the right portfolio for you with a simple online questionnaire.

Check out our full independent Moneyfarm review


Fidelity stocks and shares ISA

Typical service fee is just 0.35%

Extra savings for larger portfolios

No dealing charges

Check out our full independent Fidelity review


Charles stanley direct stocks and shares ISA

Low annual charge of just 0.35%

Free fund dealing

Good for active investors

Check out our full independent Charles Stanley Direct review


Vanguard stocks and shares ISA

Annual account fee of 0.15% on investments up to £250,000

No charge for investments over £250,000

No transfer fees or fund switch charges

Check out our full independent Vanguard Investor review


Cavendish Online stocks and shares ISA

Funds only platform (i.e you can’t buy shares) with very low charges

No dealing charges, initial charges, or exit fees

Good for investors interested only in funds and keeping costs low


Alliance Trust Savings stocks and shares ISA

Offers full range of investment trusts, shares, ETFs and direct bonds

Charges a monthly fee of £10.00 which allows for 4 online trades per year

Good for ‘buy and hold’ investors due to the flat fee structure


The share centre stocks and shares ISA

Offers a full DIY choice in its Self-Select Stocks and Shares Isa

Charges a monthly fee of £5

Some good analysis tips and advice

Check out our full independent Share Centre review


>Best Invest stocks and shares ISA

Annual charge on portfolios of 0.4% up to £250,000 and 0.2 % up to £1m with no extra charge over £1m

No dealing charges for funds

Good for investors making regular trades due to the low dealing costs

Check out our full independent Bestinvest review


AJ Bell Youinvest stocks and shares ISA

Annual charge of 0.25% on fund holdings up to £250,000, 0.10% £250,000 to £1 million, 0.05%, £1 million to £2 million, no annual charge over £2 million

Regular monthly investment in funds costs £1.50

Cost effective for monthly investments

Check out our full independent AJ Bell Youinvest review


wealthify

A robo-advice alternative to Nutmeg, Wealthsimple and Moneyfarm

Invest from as little as £1

Low flat-fee structure – 0.6%

Check out our full independent Wealthify review


The cheapest Stocks and Shares ISA provider

If you are only focused on getting the cheapest Stocks and Shares ISA, below is a comparison of Stocks and Shares ISA charges from all the major providers.

The first table shows the cheapest Stocks and Shares for those wanting to choose their own underlying investments. The table assumes that you only invest in unit trust funds and make 10 switches a year. Bear in mind that if you are picking your own funds then you need to allow for an additional 1% to 1.5% a year in fund charges on top of the numbers quoted below. Simply look at the column (on either table) that most closely matches the size of your stocks and shares ISA portfolio for an estimate of the annual cost if your investments were held with each fund platform.

The second table assumes that you want to invest in shares, investment truts or ETFs and that you make 20 trades a year. Again, you will have to pay additional charges levied by the funds you invest in on top of the figures quoted but they will be fairly standard across all platforms.

The third table is a robo-advisor comparison table. In the case of the robo-advice table the quoted figures take into account all charges (i.e the total cost including fund charges)

Cheapest stock and shares ISA if you want to pick your own funds (unit trusts) 

Cost based on portfolio size ranging from £5,000 to £250,000 – Assumes 10 fund switches per year

Cost per fund
transaction
£5,000 portfolio £10,000 portfolio £20,000 portfolio £50,000 portfolio £100,000 portfolio £250,000 portfolio
AJ Bell YouInvest £1.50 £43 £55 £80 £155 £280 £655
Alliance Trust Savings £9.99 £280 £280 £280 £280 £280 £280
Barclays Smart Investor £3 £108 £108 £108 £160 £260 £560
BestInvest Free £20 £40 £80 £200 £400 £1,000
Cavendish Online Free £13 £25 £50 £125 £250 £600
Charles Stanley Direct Free £18 £35 £70 £175 £350 £875
Fidelity International Free £45 £45 £70 £175 £350 £875
Halifax Share’s & Dealing Website £12.50 £263 £263 £263 £263 £263 £263
Hargreaves Lansdown Free £23 £45 £90 £225 £450 £1,125
Interactive Investor* £3.99 or £7.99 £168 £168 £168 £168 £168 £168
iWeb** £5 £125 £125 £125 £125 £125 £125
Selftrade £10.99 on sales only £55 £70 £100 £190 £315 £690
Strawberry Free £24 £30 £60 £150 £250 £550
The Share Centre (frequent account) £7.50 £306 £306 £306 £306 £306 £306
The Share Centre (standard account) 1% or £7.50 min £210 £210 £260 £560 £1,060 £2,560
Willis Owen Free £20 £40 £80 £200 £350 £650
* Cost based on the ‘Funds Fan’ service plan
** iWeb has a £25 upfront fee to open an ISA

Cheapest stock and shares ISA if you want to invest in shares, investment trusts or ETFs

Cost based on portfolio size ranging from £5,000 to £250,000 – Assumes 20 trades per year

Single Trade cost Regular Investing cost £5,000 £10,000 £20,000 £50,000 £100,000 £250,000
AJ Bell Youinvest £9.95 £1.50 £212 £224 £229 £229 £229 £229
Alliance Trust Savings £9.99 £1.50 £280 £280 £280 £280 £280 £280
Barclays £6.00 £1.00 £168 £168 £168 £170 £220 £370
Bestinvest £7.50 n/a £170 £190 £230 £350 £550 £1,150
Charles Stanley Direct £11.50 n/a £254 £265 £300 £405 £470 £470
Close Brothers Self Directed Service £8.95 n/a £192 £204 £229 £304 £429 £804
Equiniti Shareview £12.50 £1.75 £274 £275 £300 £340 £340 £340
Fidelity Personal Investing £10.00 n/a £245 £245 £245 £245 £245 £245
Halifax Share Dealing £12.50 £2.00 £263 £263 £263 £263 £263 £263
Hargreaves Lansdown £11.95 £1.50 £262 £284 £284 £284 £284 £284
iDealing £9.90 n/a £218 £218 £218 £218 £218 £218
IG £8.00 n/a £160 £160 £160 £160 £160 £160
Interactive Investor * £3.99 n/a £168 £168 £168 £168 £168 £168
iWeb ** £5.00 n/a £125 £125 £125 £125 £125 £125
Selftrade £10.99 £1.50 £165 £180 £210 £300 £343 £593
Sharedeal £9.50 n/a £250 £250 £250 £250 £250 £250
Strawberry £7.50 minimum or 0.04% n/a £174 £180 £210 £300 £1,000 £2,500
The Share Centre Standard £7.50 or 1% n/a £210 £210 £260 £560 £1,060 £2,560
The Share Centre Frequent £7.50 n/a £306 £306 £306 £306 £306 £306
Willis Owen £7.50 £1.50 £170 £190 £230 £350 £500 £800
X-O £5.95 n/a £119 £119 £119 £119 £119 £119
* Cost based on the ‘Funds Fan’ service plan
** iWeb has a £25 upfront fee to open an ISA

Cheapest Robo-adviser (who invest your money for you)

Robo-advice is the term that’s been given to online investment managers which provide an investment product like an ISA where they invest your money for you. Technically robo-advisers don’t actually give you advice but instead they offer a limited number of portfolios (from low risk to high risk) from which you select one. They then invest your money and usually at low cost using exchange-traded funds (ETFs).

Picking the best robo-advisor isn’t just about picking the cheapest you need to also consider investment performance. The table below gives the cost for each size of ISA portfolio for the list of UK robo-advisers. The cost quoted is the charge applied by the robo-advisor to run your money plus the costs of the underlying investments (ETFs).

Based on portfolio size ranging from £5,000 to £250,000

£5,000 portfolio £10,000 portfolio £20,000 portfolio £50,000 portfolio £100,000 portfolio
£250,000 portfolio
Evestor £26 £52 £104 £260 £520 £1,300
Moneybox £50 £87 £162 £387 £762 £1,887
Moneyfarm £52 £104 £193 £460 £855 £1,815
Nutmeg fully managed £51 £100 £200 £500 £1,000 £1,900
Nutmeg fixed portfolio £23 £45 £90 £225 £450 £822
Nutmeg socially responsible portfolio £38 £75 £150 £375 £750 £1,271
Scaleable capital* n/a £91 £182 £455 £910 £2,275
True Potential £58 £116 £232 £580 £1,160 £2,900
Vanguard £19 £37 £74 £185 £370 £375
Wealth Horizon £61 £122 £244 £610 £1,220 £3,050
Wealthify £41 £82 £164 £410 £820 £2,050
Wealthsimple £44 £88 £176 £440 £680 £1,700
*Scalable Capital has a minimum investment of £10,000. Wealth Horizon applies a 0.25% charge upfront which is included.

Best Cash ISA

If you do not have an investment timeframe of at least 5 years (i.e. you will need access to your cash within 5 years) then you would be better off placing your money in a cash ISA rather than in an investment ISA. That is because when you take out a Stocks and Shares ISA you will be Investing in shares, funds, bonds, investment trust or exchange traded funds (ETFs) all of which carry investment risk and the potential to lose money as well as make it. Below are links to our latest cash ISA best buy tables:

How to compare Stocks & Shares ISAs

Under the current ISA rules you can choose to invest some of your ISA allowance in a cash ISA and the balance of your ISA allowance in a Stocks and Shares ISA if you wish.

Step 1 – Do you want to choose your investments or let someone run it for you?

There are two options when it comes to investing in a Stocks and Shares ISA. You can choose to pick the underlying investments (funds or shares) yourself or let someone take care of picking and running the investments for you. If you want to have control over how your money is invested then jump to step 2 below. If you’d rather let someone run your money for you at low cost while optimising performance then you would be better off choosing what the press has coined a ‘robo-advisor’. Robo-advisers will put your money in a diversified portfolio based on the amount of risk you want to take. They will then manage the investment for you which you can view and monitor online. The ‘Best Managed Stocks and Shares for beginners’ shown above is a robo-advisor which has managed to combine strong investment performance with low costs. If you just want to pick the cheapest robo-adviser then you can jump to our robo- adviser comparison table using this link.

Steps 2 and 3 below provide further advice for those investors wanting to invest their own money themselves (so-called DIY investors).

Step 2- Decide how you want to invest your Stocks and Shares ISA

If you plan to invest your ISA allowance yourself then when you compare Stocks and Shares ISAs the cheapest ISA provider or platform for you will depend on what you want to invest in. When you invest in a stocks and shares ISA there are a range of charges. Firstly there is the charge of the underlying fund or asset you are investing in. Then there are the charges levied by the broker or fund platform (often called a fund supermarket). Every Stocks and Shares investment ISA provider levies different charges based on what you invest in and how much you have invested with them. For example there may be additional charges levied for investing in shares or investment trusts. So what might you invest in?

Funds

Most DIY investors will invest in funds which in turn buy shares and other assets, such as corporate bonds. Funds (a term which includes investment trust. unit trusts and ETFs) are called collective investments. They pool investors money together to benefit from economies of scale and then invest that money in assets such as shares or bonds. Actively managed investment funds have a fund manager who chooses the underlying investments. Meanwhile passive investments simply track an index such as the FTSE 100 index using computers. If you are considering investing in funds then I recommend downloading this FREE guide to investing in funds. It’s the best guide I’ve come across on the topic and tells you all you need to know including how to get started with buying funds.

Shares

If you want to buy shares within your Stocks and Shares ISA this limits your choices in terms of which would be the best Stocks and Shares ISA provider for you. Some Stocks and Shares ISA providers do not offer the stockbroking facility required to buy shares directly. Investing directly in shares is a riskier investment strategy as while it can be profitable it increases the chances of a potential loss.

Step 3 – More things to check when choosing the best Stocks and Shares ISA

Once you know what type of investments you wish to buy that makes life a lot easier. If you want to buy shares and investment trusts your options are much more limited. If, like most investors, you want to just invest in Stocks and Shares ISA funds then you need to consider other factors to screen down your choices. For now we will set cost to one side and come back to it later. Competition among funds supermarkets and online brokers is growing increasingly fierce so costs are falling all the time.

Customer service

There has been a mini-explosion in new Stocks and Shares ISA providers, after all it can be a lucrative market if providers get the proposition right. To many of the new online providers that means keeping their own costs low, by that I don’t mean the costs you pay but how much time and money they have to spend administering your investments.

As such the level of service some provide is pretty minimal. You need to decide if being able to speak to someone on the phone if things go wrong is important to you. You need to decide whether you want a slick user experience with the ability to buy and sell investments quickly and easily. Would you like to be able to check your investments via your smartphone, if so do they have a smartphone app?

Does the Stocks and Shares ISA accept transfers in?

If you already have an existing stock and shares ISA portfolio you might want to consolidate them all with one provider. If so check what their rules and charges for doing so are.

Tools and research

Some Stocks and Shares ISA providers offer tools and some research (albeit limited). However most don’t. Would you like a tool that can help you to pick the best stocks and shares ISA funds for your objectives? If so check they offer these. I highlight some of the best stocks and shares ISA providers in the next section and detail what they offer.

Charges

As mentioned there are a host of charges that Stocks and Shares ISA providers can levy. They include:

  • transfer charges
  • dividend reinvestment fees
  • buying charges
  • selling charges
  • fund switch charges
  • bid/offer spread
  • fund manager charges
  • platform charges
  • transfer out fees

Make sure you understand these charges and are happy with them. However, you shouldn’t just focus on cost but instead consider value for money as well as the level of service provided.

 

(image by worradmu. freedigitalphotos.net)

Article overview

Key points

Best Managed Stocks and Shares ISA for beginners

Wealthsimple

Best Stocks and shares ISA for tools & functionality

Hargreaves Lansdown Vantage ISA

  • Named as the best all-round investment platform
  • Ideal for those who want to run their own portfolio of funds, investment trusts or shares
  • Not the cheapest available but provides excellent investor information and tools
  • Winner of numerous ‘Best Stocks & Shares ISA provider’ awards

Cheapest Stocks and Shares ISA if you are just focused on costs

Resources

Written by Damien

Damien is one of the most widely quoted money and investment experts in the national press and has made numerous radio & TV appearances. He created MoneytotheMasses.com while working in the City when he became disillusioned with the way the public were left to fend for themselves because they could not afford financial advice.

More about Damien