Wealthify vs Nutmeg: Which is the best robo-adviser?

4 min Read Published: 22 May 2023

Wealthify vs Nutmeg In this article, we compare online investment platforms Nutmeg and Wealthify. We weigh up the merits of investing with each robo-adviser, considering how they can help make managing your money easier.

We assess the key features - including how much they charge, what portfolios they have and how well they have performed - to help you decide which is the best one for you. We also show you the offers we have with both Nutmeg and Wealthify*, where they will waive their fees for a year (terms and conditions apply).

Wealthify vs Nutmeg - which is better?

Key features of Wealthify vs Nutmeg

Wealthify Nutmeg (Fully Managed)
Minimum investment £1 (£50 for SIPP) £500 (£100 for JISA and LISA)
Management Fee 0.6% flat fee Up to £100,000 - 0.75%

Over £100,000 - 0.35%

Underlying investment charges (on average) 0.16% (0.70% for its ethical range) 0.25% (0.35% on its ethical portfolios)
Number of portfolios 5 10
Ethical portfolios 5 10
Money to the Masses offer N/A No management fees for 12 months (terms and conditions apply)

Wealthify vs Nutmeg - minimum investment

If you are looking to try out a robo-adviser but don't have a large sum of money available to invest, Wealthify has a minimum investment of just £1 for most of its products, although its SIPP does require a minimum investment of £50. Investors with Nutmeg, meanwhile, will have to put in at least £500 to open an account, although JISAs and LISAs only need £100 initial investments.

Wealthify vs Nutmeg - products

As you would expect, both Nutmeg and Wealthify offer stocks and shares ISAs and general investment accounts (GIAs). They also both have the option of a Junior ISA (JISA), as well as a SIPP, with Nutmeg also having a Lifetime ISA (LISA) in its stable of products. This means that unless you meet the criteria and have the desire to take out a LISA, there is very little difference between Nutmeg and Wealthify in terms of their product range.

To find out more about LISAs, read our article "Lifetime ISAs explained - are they the best way to save?"

Wealthify vs Nutmeg - portfolios

Overall, Nutmeg has much more choice than Wealthify in terms of the number of portfolios it offers, with 10 risk-rated options in its Fully Managed range, compared with 5 for Wealthify. For Nutmeg these are simply numbered from 1 to 10, with 10 representing the highest level of risk with a greater exposure to equities. Wealthify's portfolios are categorised as Cautious, Tentative, Confident, Ambitious and Adventurous. Both Nutmeg and Wealthify offer ethical versions of these portfolios, which we go on to discuss in the next section of this review.

What sets Nutmeg apart from Wealthify is the fact that, in addition to its Fully Managed portfolios, it also has a cheaper range of Fixed Allocation portfolios, as well as a more sophisticated suite in its Smart Alpha offering. While for the purposes of this review, we're comparing the Fully Managed portfolios with Wealthify's portfolios, it is worth noting that these other options are available from Nutmeg and that they may better suit some investors' needs. You can read more about Nutmeg Fixed Allocation and Nutmeg Smart Alpha portfolios (powered by J.P. Morgan Asset Management) in our independent Nutmeg review.

Wealthify vs Nutmeg - ethical portfolios

Both Nutmeg and Wealthify have ethical portfolios that use a combination of mutual funds and ETFs that tie in with each company's socially responsible investing agenda, as well as replicating the risk levels of their standard portfolios. This means Nutmeg has 10 ethical portfolios, while Wealthify has 5.

The management fees associated with the ethical options from Nutmeg and Wealthify are the same as for their standard portfolios, although the underlying investment costs are slightly higher. Nutmeg's ethical portfolios have an underlying investment cost of around 0.35%, compared with 0.25% for its Fully Managed portfolios, while Wealthify charges 0.70% for its ethical range, compared with 0.16% for its original portfolios.

Wealthify vs Nutmeg - performance

Nutmeg has a 9-year track record for its Fully Managed portfolios, while Wealthify has around 5-years' past performance figures. With the difference in timeframes, as well as the fact Nutmeg has twice as many portfolios, it can be difficult to draw direct comparisons across the two companies. As an overview, the table below shows the performance of each Wealthify portfolio in 2022 alongside the equivalent Nutmeg portfolios. It is worth remembering also that 2022 was a volatile year for investment markets

Comparison of Wealthify and Nutmeg returns 2022

Wealthify returns 2022 Nutmeg returns 2022
Wealthify Cautious vs Nutmeg Portfolio 2 -11.2% -8.6%
Wealthify Tentative vs Nutmeg Portfolio 3 -11.1% -10.4%
Wealthify Confident vs Nutmeg Portfolio 5 -10.1% -13.2%
Wealthify Ambitious vs Nutmeg Portfolio 6 -9.4% -12.6%
Wealthify Adventurous vs Nutmeg Portfolio 7 -9.1% -11.6%

The results demonstrate some disparity between the relative performance between the platforms, with Wealthify lagging Nutmeg for the most cautious portfolio and middle-of-the-range portfolios. It then generally outperforms its rival for the higher-risk options. It demonstrates once again that past performance isn't always a guide to future performance. For a more detailed look at the performance of Wealthify and Nutmeg, check out our article "Which is the best performing stocks and shares ISA?"

Summary: Wealthify vs Nutmeg

Both Nutmeg and Wealthify represent good options for investors who either don't have the time or experience to take a more active interest in their investment portfolios. They both provide a low cost, user-friendly experience and provide a good range of portfolios to suit all risk appetites. Wealthify's flat-fee structure makes it more cost-effective for those with smaller amounts to invest, while those with a pot larger than £100,000 would be better served by Nutmeg's 0.35% management fee.

In terms of additional features and services, Nutmeg has more on offer, with its Fixed Allocation and Smart Alpha portfolios servicing investors with specific needs or interests. It also stands out by offering personal finance advice, which is a paid-for service, as well as a Lifetime ISA.

You can read our full reviews of Nutmeg and Wealthify here.


If a link has an * beside it this means that it is an affiliated link. If you go via the link Money to the Masses may receive a small fee which helps keep Money to the Masses free to use. But as you can clearly see this has in no way influenced this independent and balanced review of the product. The following link can be used if you do not wish to help Money to the Masses or take advantage of any exclusive offers - Wealthify,