While it offers a good range of products, useful tools and excellent insight and research, the recent fee changes have attracted criticism from investors and our own research confirms that cheaper alternatives exist. In this article, we look at 5 best alternatives to Hargreaves Lansdown and give our views on which platform is best for a number of different investing scenarios. The fees quoted are based on Hargreaves Lansdown's new fees, set to commence on 1st March 2026.
Best all-round alternative to Hargreaves Lansdown
Check out our full independent Interactive Investor review
Best alternative to Hargreaves Lansdown if investing in ready-made portfolios
Check out our full independent Bestinvest review
Best alternative to Hargreaves Lansdown if investing in ETFs
Check out our full independent Trading review
Best alternative to Hargreaves Lansdown if investing in shares
Check out our full independent Freetrade review
Best alternative to Hargreaves Lansdown for passive investors
Check out our full independent AJ Bell review
Alternatively, if you are happy to passively invest just in Vanguard funds then Vanguard Investor charges a platform fee of 0.15% per annum on investments up to £250,000 while over £250,000 there is no fee. That means that the maximum platform fee is £375 per year. However, you do not have the wide investment choice enjoyed by AJ Bell customers. Read our full Vanguard Investor review.
Summary
Hargreaves Lansdown* is a popular choice for UK investors and you only need to take a look at independent customer review site Trustpilot to see why. Many of the reviews are from loyal Hargreaves Lansdown customers who champion its user-friendly website and helpful staff. Dig a little deeper, however, and you will find that many of the negative reviews cite its fees as the reason for submitting their low score.
Hargreaves Lansdown is likely to be a good option for investors who prioritise service and efficiency. Those seeking the cheapest option and willing to spend a little more time investigating alternative options may be best served by considering the alternatives to Hargreaves Lansdown mentioned in this article.
When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results.
If a link has an * beside it this means that it is an affiliated link. If you go via the link, Money to the Masses may receive a small fee which helps keep Money to the Masses free to use. The following link can be used if you do not wish to help Money to the Masses or take advantage of any exclusive offers - Hargreaves Lansdown, Interactive Investor, AJ Bell, Bestinvest, Freetrade,
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- Offer ends 30th June 2026
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