AJ Bell Dodl vs Hargreaves Lansdown

3 min Read Published: 30 May 2024

If you are looking for an investment platform, you may be considering investing app AJ Bell Dodl* or the UK's largest platform, Hargreaves Lansdown*. In this comparison, we look at the key features of each offering, focusing on their similarities and differences in terms of service, products and charges.

AJ Bell Dodl vs Hargreaves Lansdown - which is better?

AJ Bell Dodl Hargreaves Lansdown
Services Investing app

Choice of 37 funds and 81 UK & US stocks

HL Select funds

Wealth Shortlist

Ready-made portfolios

Foreign currency exchange

Spread betting and CFDs

Products ISA, GIA (General Investment Account), Lifetime ISA, SIPP Active Savings

Cash ISA

Fund and share account

ISA, GIA (General Investment Account), Lifetime ISA, Junior ISA, SIPP, Junior SIPP

Minimum investment £100 or £25 monthly investment £1 for a fund and share account

£100 for an ISA or SIPP (or a regular £25 per month)

Platform fees 0.15% annual charge (minimum £1 per month, per product)

Additional underlying fund charges

On the value of your portfolio between £0-£250,000 there is a 0.45% annual charge.

Between £250,000-£1m - 0.25% per annum charge

Between £1m-£2m - 0.10% per annum charge

Over £2m - 0% per annum charge

Additional underlying fund charges

Dealing charges (based on deals completed in previous month):

0-9 deals - £11.95

10-19 deals - £8.95

20+ deals - £5.95

No charge for Junior ISAs

No charge for holding shares

Customer reviews (Trustpilot) 4.4/5.0 4.2/5.0

AJ Bell Dodl vs Hargreaves Lansdown - services

While AJ Bell Dodl is an app-only investment platform, Hargreaves Lansdown is a more traditional proposition, more in line with AJ Bell Dodl's parent company, AJ Bell. AJ Bell Dodl offers a streamlined investment choice, with 37 funds and 81 UK & US shares, while Hargreaves Lansdown has a wide array of options, including more esoteric options, such as spread betting and CFDs.

AJ Bell Dodl vs Hargreaves Lansdown - products

AJ Bell Dodl has the wrappers you would expect from a mainstream investment platform, namely stocks and shares ISAs, General Investment Accounts and SIPPs, as well as a Lifetime ISA. However, Hargreaves Lansdown has all of those options, plus savings accounts, cash ISA, Junior ISA and Junior SIPP. It also has a dedicated fund and share account. While AJ Bell Dodl provides investors with the capacity to invest in shares, it is currently limited to 80 UK & US companies, compared with more than 8,000 from Hargreaves Lansdown.

AJ Bell Dodl vs Hargreaves Lansdown - minimum investment

AJ Bell Dodl requires a minimum investment of either £100 as a lump sum, or a regular investment of £25 per month. Meanwhile, Hargreaves Lansdown has different levels of minimum investment, depending on the type of account you are opening. For example, for a fund and share account, you can start with as little as £1, while for an ISA or SIPP you will need to put in a lump sum of at least £100, or £25 per month, the same as for AJ Bell Dodl.

AJ Bell Dodl vs Hargreaves Lansdown - platform fees

AJ Bell Dodl has established itself as one of the cheapest platforms in the UK, with a fee of just 0.15% per product, per year. However, it has a minimum payment of £1 per month per product, which means you have to invest more than £8,000 to bring the charges down to the 0.15% level. With no additional subscription fee or commission on buying or selling investments, it still represents good value.

For Hargreaves Lansdown, its charges start at 0.45% for the portion of your portfolio up to £250,000. Unlike AJ Bell Dodl which charges 0.15% for holding shares, there is no charge for holding shares with Hargreaves Lansdown, however, there is a dealing charge of £11.95 for buying and selling shares, reduced to £5.95 per transaction if you completed more than 20 deals in the previous month.

Summary: AJ Bell Dodl vs Hargreaves Lansdown

Overall, AJ Bell Dodl* and Hargreaves Lansdown* are significantly different from one another. On the one hand, Hargreaves Lansdown is a large, well-established platform with a diverse offering. AJ Bell Dodl, on the other hand, is new to market, app-only and specifically focused on offering a simple, pared-back proposition. A better comparison is between Hargreaves Lansdown and AJ Bell Dodl's parent company, AJ Bell, which you can find in our article "AJ Bell vs Hargreaves Lansdown - features and fees compared".

For a more detailed analysis of each platform, read our AJ Bell Dodl review and Hargreaves Lansdown review.



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