eToro vs Hargreaves Lansdown

3 min Read Published: 06 Sep 2023

eToro vs Hargreaves LansdownIf you are looking to trade shares, you may be comparing different investment platforms, including eToro and Hargreaves Lansdown*. In this article we provide an overview of both of those options, highlighting the strengths and weaknesses of each to help make your decision easier to make.

eToro vs Hargreaves Lansdown - which is better?

eToro Hargreaves Lansdown 
Services Trading in shares, ETFs, commodities, currencies, CFDs and cryptocurrencies



Virtual portfolios

Fractional shares

eToro Academy

Buy and sell funds, shares and ETFs

HL Select funds

Wealth Shortlist

Master Portfolios

Foreign currency exchange

Spread betting and CFDs

Products No ISA or SIPP accounts available

eToro CFD trading account

eToro Money account

Active Savings

Cash ISA

Fund and share account

ISA, GIA (General Investment Account), Lifetime ISA, Junior ISA, SIPP, Junior SIPP

Minimum investment $10 £1 for a fund and share account

£100 for an ISA or SIPP (or a regular £25 per month)

Fees Buying and selling - free

Currency conversion fee - 0.50% for every deposit (No charge if depositing via the eToro money account)

Inactivity fee - $10 USD per month after an inactivity period of 1 year

Withdrawal fee - $5 USD per withdrawal (minimum $30)

No charges for holding shares

No charges for Junior ISA

Dealing charges (based on deals completed in previous month):

0-9 deals - £11.95

10-19 deals - £8.95

20+ deals - £5.95

On the value of your portfolio between £0-£250,000 there is a 0.45% annual charge.

Between £250,000-£1m - 0.25% per annum charge

Between £1m-£2m - 0.10% per annum charge

Over £2m - 0% per annum charge

Additional underlying fund charges

Customer reviews (Trustpilot) 4.2/5.0 4.3/5.0


eToro vs Hargreaves Lansdown - services

Hargreaves Lansdown is a more traditional investment platform than eToro and, as such, has a wide range of services, including its own range of multi-asset funds, model portfolios, fund recommendations and a wealth of tools and research. eToro, meanwhile, is generally aimed at a more dynamic audience, who are looking to actively trade in different asset types, rather than adopting a "buy and hold" approach.

If you are looking to buy and sell shares, both eToro and Hargreaves Lansdown can cater for your needs, with both allowing you to trade in shares, ETFs and CFDs. A key difference is that you can't invest directly in cryptocurrencies such as bitcoin with Hargreaves Lansdown, while eToro allows you to buy a number of different cryptocurrencies.

eToro vs Hargreaves Lansdown - products

Unlike Hargreaves Lansdown, which has a full range of wrappers, including Lifetime ISAs and Junior SIPPs, eToro doesn't have any tax-efficient ways to invest, simply offering a general investment account. Its range is divided into a general trading account, a more specialist CFD trading account and a broader "money" account.

eToro vs Hargreaves Lansdown - minimum investment

While eToro has a minimum investment of $10 to open an account, Hargreaves Lansdown allows you to open a fund and share account - the nearest equivalent to eToro's trading account - with just £1. Meanwhile, Hargreaves Lansdown requires £100 (or £25 monthly investment) to open an ISA or SIPP.

eToro vs Hargreaves Lansdown - fees

eToro markets itself as a low-cost way to trade, with no commission on buying or selling. It does, however, charge a 0.50% currency conversion fee for every deposit in a different currency from the one the account is held in. There is also a $5 withdrawal fee if you want to take some or all of your money out. For Hargreaves Lansdown, meanwhile, there is a £11.95 dealing charge, although this reduces depending on how many trades you have completed in the previous month.

eToro vs Hargreaves Lansdown - customer reviews

Both eToro and Hargreaves Lansdown ranked highly with customers, scoring 4.4 and 4.1 out of 5.0 stars, respectively, according to independent customer review site Trustpilot. Of its 20,000+ reviews, eToro was rated as "Excellent" by 62% of respondents, while Hargreaves Lansdown received a rating of "Great" from 59% of its 8,000+ reviewers. The positive reviews mainly centred on customer service for Hargreaves Lansdown and low cost and efficiency for eToro.

Summary: eToro vs Hargreaves Lansdown

The choice between eToro and Hargreaves Lansdown* is largely down to how you are planning to invest your money. If you are looking for a specific trading account with access to more esoteric asset classes, including cryptocurrencies, eToro may be a better option, particularly because of the low fees associated with it. However, if you are more interested in using a more traditional platform, particularly one that offers a wide range of tax-efficient products, Hargreaves Lansdown is probably more suitable.

For more in depth analysis of each platform, read our eToro review and Hargreaves Lansdown review.


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