4 min Read
09 Jun 2015

Written by Damien

Damien is one of the most widely quoted money and investment experts in the national press and has made numerous radio & TV appearances. He created MoneytotheMasses.com while working in the City when he became disillusioned with the way the public were left to fend for themselves because they could not afford financial advice.

More about Damien

Starting an online business – 3 essential books you can read in a day

Starting an online business - 3 essential books you can read in a day

Continuing our 'starting a business' series - the possibilities that the internet offers those starting out on their own are mind blowing. The internet gives everyone the potential to make money from a business with the ability to keep costs low while maximising their potential customer reach. But when I say business, this can even be a hobby in which you have an expertise. You don't have to come up with the next Facebook or Amazon to make money, you could simply have a passion for knitting and want to start selling some of your wares!

But starting an online business can seem relatively simple yet daunting at the same time. The good news is that there are countless books on the subject which can give you both advice and inspiration. But below I've listed my personal 3 favourites which anyone serious about starting an online business, from novices to old hands, should read. But the beauty is that their size means that they could all be read in a weekend.

Starting and Running an Online Business For Dummies

Starting an online businessIt does exactly what it says on the tin. Anyone familiar with the 'for dummies' brand will appreciate that the book is written without mind boggling jargon. Discover just how easy it can be to break into the exciting world of online commerce – and succeed! No matter how limited your startup budget, or your digital expertise, this new edition of the bestselling guide is your ticket to making it big as a web entrepreneur. Easy to read and designed so that it can be dipped in and out of at leisure.

 

Crush It!: Why Now is the Time to Cash in on Your Passion

Crush itIf there was ever a book that could not only inspire you to make money from your passion, whatever it is, but also tell you how using social media then this is it. The American author Gary Vaynerchuk used "used Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, and the wine business grew to over $60 million a year, he began making national TV appearances including the "Today Show", "Late Night With Conan O'Brien", and "Ellen", consulting for Fortune 100 companies, and giving keynote speeches around the world". You could finish this book in a couple of hours but its insights will stay with you for good. Without doubt one of the best books I've ever read on any topic. Gary Vaynerchuk's latest book is 'Jab, jab Right Hook: How to Tell Your Story in a Noisy World'

 

ReWork: Change the Way You Work Forever

ReworkI can't speak highly enough about this book. Written by the millionaire owners of an American software company it literally tears up the rule book of how to run a business. Counter-intuitive, punchy, (many chapters are only a page long) and insightful this book could literally change the way you ever do business again. An example would be their advice on the size your business should be and our obsession with growth - ''Small is not just a stepping-stone. Small is a great destination in itself''. Genius.

If you have any suggestions of your own then please leave a comment below.

 

Image: jscreationzs / FreeDigitalPhotos.net

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Comments

  1. chandan January 4, 2013 at 7:45 am

    Great list though I would love to add Peter Church’s book Added Value-the life stories of Indian business leaders. Amazing insight on some truly inspirational people. The book is an excellent primer for anyone seeking to do business.