80-20 Investor was designed to provide subscribers with research to empower them to make better investment decisions. The service is not prescriptive and a key aim when I originally conceived the idea for 80-20 Investor was that it would allow people to use it in a way that suited them. They could use it to help research funds in a particular sector or they could build a portfolio in accordance with their own views or risk appetite. For example, Subscriber A might want to take more risk than Subscriber B but they both could use 80-20 Investor to build portfolios that they felt would suit them
I deliberately created a product that was not a ‘one-size-fits-all’ solution. It’s a very tricky thing to do which is why the world of finance will opt for the easier ‘one-size-fits-all’ approach. Of course, in order for me to demonstrate the value of the 80-20 Investor fund shortlists I track the performance of the BOTB selection as a whole.
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