Is September the best time to buy gold?

10 min Read Published: 31 Aug 2017

If you’ve been reading my weekly and monthly newsletters you will know that late summer is traditionally a bad time for equity returns. This seasonal trend forms the basis of the investment mantra ’Sell in May and go away, don't come back till St. Leger Day’. While the Sell in May adage is hit and miss others are more reliable . Take the Santa Rally for example which I’ve shown to exist. However there are lesser known investment adages and trends which traders look to exploit.

One such adage is what I call ‘Fall’s gold’. The premise is that the autumn (the Fall as our American friends call it), in particular September, is the best time of year to buy gold as a seasonal surge in demand drives up the price of gold. The seasonal demand is mainly driven by China and the Indian festival/wedding season at the end of September.

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