The best strategy in a stock market crash – Stick or Twist?

What should you do when the market has a bad day? It's the million dollar question. Should you sell at the first sign of trouble? When do you buy back in? Or should you just stay invested and cross your fingers and hope for the best?

That is what this piece of research answers. The problem with investment commentators is that they are quick to recite investment mantras and perceived wisdoms. How many times have you heard someone say that you shouldn't panic when markets crash and 'you have to be in it to win it'.

Ask an investment professional to show you the evidence to back their claims and they will clam up. In truth, investment management companies and financial advisers want you to keep your money invested otherwise they don't get paid. Don't forget they get paid by taking a slice (a fee) of your portfolio every month.