Research has shown that the sectors and asset classes you invest in are more important than the underlying stocks or shares which you buy. For example if the US stock market was to plummet the differentiator between the most successful investors and those who lose the most money is not which US shares they'd bought but whether they had any at all.
Yet for investors deciding which assets to buy to minimise risk yet maximise returns is a minefield, especially as there is a lot of conventional wisdom out there not backed up by research.
As it is ISA season one of the most popular questions I get asked is 'where should I invest my ISA allowance?' It's a difficult one to answer as there are so many factors to take into account including your investment term, your attitude to risk and what is going on in investment markets.
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