A guide to Investment Platforms

6 min Read Published: 20 Oct 2014
What are Investment Platforms?

Investment platforms are essentially online shops where you can buy, sell and manage all your investments in one place. Whether you are investing in funds, investment trust, ETFs or individual equities investment platforms are a quick and easy way to start your investment journey.

Who are investment platforms for?

Basically any individual who has the means and desire to invest their money could use an investment platform. They are simple to use and offer a wealth of information and excellent research to help you make the best investment decisions. A word of caution, however, this wealth of information can also cause confusion to the amateur investor resulting in decisions not in keeping with their risk profile or investment objectives. Individuals nervous about investing in this direct manner should seek financial advice to guide them towards their investment objectives.

So why not seek financial advice from the outset?

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