10 tips on how to find a good financial adviser

5 min Read Published: 13 Mar 2024

How to find a financial adviser IFAAt some point in your life you may need to seek out the expertise of a financial adviser. But how do you find a good financial adviser and avoid being ripped off? In this article, we've compiled a list of 10 things you should check when looking for and choosing the right financial adviser. We've also provided some additional tips to ensure you find the best and most suitable independent financial adviser for your situation.

1 minute summary - How to find a good financial adviser

  • Try and get a personal recommendation where possible. Failing that, use a service such as VouchedFor* that can match you with an independently vetted financial adviser
  • Check that the financial adviser is authorised to provide financial advice. You can check the Financial Services Register
  • Check the qualifications and experience of the financial adviser so that you can be confident that they can provide the help that you need
  • Ask how often they will review your situation and also how much and how often they charge
  • Take advantage of a free 30-60 minute consultation* with a 5* rated Vouchedfor financial adviser

How to choose a good Financial Adviser

1 – Get a recommendation

The best way to find a good independent financial adviser (IFA) is via a personal recommendation. However, if you don't have a personal recommendation then there are online services that can help you find a financial adviser. In the absence of a personal recommendation then the best way to find an IFA is to use VouchedFor* which allows you to find an IFA near you by searching its database, plus it rates the financial advisers based on genuine client reviews. Additionally, Money to the Masses has secured a deal where readers can claim a free 30-60 minute consultation* with a 5* rated Vouchedfor financial adviser. Simply click on the link and complete the short form to get started.

2 – Authorisation

Before doing business with an IFA the most important thing to check is their authorisation. All financial advisers have to be authorised in order to provide financial advice; so make sure you check the Financial Services Register, provided by the Financial Conduct Authority (FCA). There is a handy video guide to ensure you understand how to use the register correctly.

3 – Qualifications

There are a host of qualifications that advisers could and should take in order to ensure that they are competent to give financial advice. While the industry standards are constantly changing I personally wouldn't do business with anybody who hasn't at least attained the Diploma in Financial Planning (DipPFS), formerly known as the Advanced Financial Planning Certificate (AFPC). Preferably you would want someone who is either a Certified Financial Planner (CFP) or who has attained Chartered status with the Chartered Insurance Institute (CII). Both of these qualifications demonstrate the financial adviser's financial planning credentials. You can check any independent financial adviser's qualifications via the Chartered Insurance Institute’s website.

4 – Experience

Qualifications are one thing but experience is also important. Some people prefer an adviser with a few grey hairs as a sign that they've ‘been around the block’. However, the financial advice industry is one in desperate need of some youth given that the average age of an IFA is 58. While experience counts it should not be at the expense of access to the latest innovations and developments. More importantly, the younger advisers entering the industry now have raised the benchmark for professionalism and qualifications.

5 – References

Ask to speak to a couple of existing clients to get an idea of the level of service the IFA provides. It may not be particularly insightful given that the IFA can choose the people you talk to but if an IFA refuses your request then you might ask yourself why? Alternatively, look through the client reviews on VouchedFor* for any financial advisers that are on your shortlist.

6 – Location

It goes without saying that you should meet anyone who is transacting business on your behalf, so choosing an IFA near to you is likely to make sense. If you enter your postcode in the box below you can immediately find a financial adviser (IFA) near you.

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7 – Understand what services they offer

The services a financial adviser offers will vary so make sure that the financial adviser you speak to is qualified in the area that you need assistance in. Some advisers offer financial advice on a range of topics but do not sell financial products, while others provide advice in specific areas such as taxation. Ask about their credentials, their areas of expertise and do some research on the firm that they work for. Remember, anyone who sells financial products or who gives investment advice must be authorised and registered with the Financial Conduct Authority (FCA).

8 – How regularly do they conduct a financial review?

Ask them how often they undertake a review. A good financial adviser will ensure that they review your financial situation at least once a year. Many will undertake a review more frequently, but a thorough review once a year is normally enough to ensure that your financial plan is in line with your goals.

9 – Cost

Make sure that you understand the full costs of the advice from the start. If an IFA is paid via commission from certain products that they sell (mortgage or insurance) make sure you fully understand how this works because despite what they may tell you, you ultimately foot the bill. The Retail Distribution Review (RDR) means that advisers now have to be more transparent about what they charge you for giving financial advice. Some IFAs offer a free initial meeting with fees contingent on whether you act upon their recommendation. Others will charge a fee of around £500 for an initial review. Although the amount you pay your financial adviser will depend on your particular needs, an adviser should still be able to provide you with an estimate of costs based on the work they will be carrying out for you.

10 – Get it in writing

You should ask for the cost of the services to be disclosed in writing in advance of working with a financial adviser. This ensures that there are no nasty surprises along the way and clarifies exactly how you will be charged for the services they will provide. Finally, make sure you ask your financial adviser to provide you with a written agreement that details the services that will be provided so that you are both clear on the work that will be carried out.

Bonus Tips….

Size matters

In order to get the best service from your chosen IFA you need to matter to them. Ask them about the general size of their existing client portfolios as well as the number of clients they look after. If an IFA looks after a large number of clients that are far wealthier than you, you need to be reassured that you won't be at the bottom of the pile. If you find an IFA whose existing clients' needs are similar to your own then this should help ensure that your needs are also met.

Area of speciality

Whether you are seeking independent mortgage advice, pension advice, inheritance tax advice or investment advice make sure you check the IFA's level of expertise and qualifications in the areas in question. Many IFAs specialise or offer restricted advice.


It may sound crazy but being able to trust someone and build a rapport is an important part of the advisory process. If you don't feel comfortable discussing your finances with your chosen IFA then how can you trust or value their advice?

Service proposition

Find out what service standards you can expect. How often will you receive valuations or have review meetings?


Not all financial advisers are independent. Some are tied to banks and building societies. Therefore they will only sell their own products which may be inferior to those on offer elsewhere. Independent Financial Advisers, on the other hand, can sell you any products on the market. As a general rule of thumb, never take financial advice from your bank or building society.


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