Compare the best energy auto-switching services in the UK – save money on utilities without even trying

8 min Read Published: 08 Jun 2021
Compare the best automatic energy switching service
We compare the best automatic energy switching service

Comparing and switching energy providers has never been easier thanks to a recent surge in auto-switching energy services that promise to switch you to the cheapest energy provider without you having to lift a finger.

Energy providers often reserve their best energy deals for new customers, however, once the offer period ends, customers will be switched to the standard rate tariff. Many customers fail to shop around meaning they remain on standard variable rate deals, either unaware that better offers exist or unwilling to shop around for themselves. An automatic energy switching service will do the hard work for you, finding the best deals available and carrying out the switch on your behalf.

In this article we compare the best auto-switching energy services, providing a summary of each as well as a comparison table so you can see each service side-by-side. We've provided a rating that takes into account factors such as speed, website functionality, customer experience and value. We've also compiled a table of the best comparison sites; remember though that comparison sites do not provide an auto-switching service and so it will be down to you to make the switches each time you compare.

The difference between free and paid auto-switching services

There are two types of auto-switching energy services available. You can opt to use a free service or a paid service and we explain the difference below.

How does a free auto-switching energy service work?

Free auto-switching energy services will display restricted results as they have partnerships with energy providers and so may only display the companies that pay them a commission. This could mean that you may not be offered the very best price available. This issue was highlighted in March 2020 by Citizens Advice, with them warning that customers could save an additional £70 per year by conducting their own research and switching themselves. If you'd rather not do the work yourself, but want to ensure you are getting the best deal possible, you could opt to use a paid auto-switching energy service, which we explain in more detail below.

How does a paid auto-switching energy service work?

Auto-switching services that charge a fee are able to display all results (often described as 'whole of market') and so you can be sure that you are getting the very best deal. There are around 60 or so providers, many of which are unable or unwilling to pay a commission fee. By charging a fee, 'paid for' auto-switching services can display every provider (giving you more choice and saving you more money overall). Obviously, if you are willing to put the work in yourself you could save even more money as you won't be paying a fee; remember though that you'll need to do a new search each year and it isn't as simple as using a comparison site (as comparison sites do not display all providers).

Is it better to use a free auto-switching energy service or a paid auto-switching energy service?

It is not for us to say which is better. Some people prefer to opt for a free service and are happy to settle with the best deal based on a restricted panel of providers. Some people prefer to pay a small fee to ensure they can have access to every provider. You could find that by paying a small fee you get access to a provider that could save you hundreds of pounds, meaning the fee has paid for itself. Conversely, you could find that having paid a fee, the cheapest energy provider is one that shows up on one of the free switching services. Ultimately, the choice is yours however the only way to guarantee that you get switched to the very best energy deal is by using a paid service.

Best automatic energy switching services

Switchd* - Good for accessing best energy deals & best tech

  • Offers a Free service (restricted suppliers) or a paid-for service costing £1.99, £3.49 or £4.99 a month (depending on the service selected)
  • Access to all providers, so able to get the best deals
  • Slick website & advanced tech
  • Customer App

Flipper - Good for accessing best energy deals & simple site

  • Costs £30 a year (which works out £2.50 a month)
  • Access to all providers, so able to get the best deals
  • Simple website
  • No customer app

Look After My Bills - Good customer service & simple site

  • Free
  • Backed by Tej Lalvani and Jenny Campbell from Dragon's Den
  • Not whole of market, so deals are limited
  • Very basic website

BillBuddy* - Free service & AI chatbot

  • Free
  • Not whole of market, so deals are limited
  • Instant messaging service via your Facebook account
  • Helps to save on other household bills including broadband and home insurance

Switchcraft* - Free service & easy-to-use website

  • Free
  • User-friendly website
  • Not whole of market, so deals are limited
  • Good customer reviews

Labrador - Free app & simple service

  • Free
  • Not whole of market, so deals are limited
  • Customer App
  • Poor customer reviews

Comparison Table - Best automatic energy switching service

Auto switch Automated Whole of Market App Cost Customer Service Our Rating
Switchd tick tick tick Either Free £1.99, £3.49 or £4.99 per month Email only (phone & chat function once signed up) *****
Flipper tick tick cross £30 annual subscription Phone (No wait) email & chat function *****
tick cross cross Free Phone (1 min) & email ****
BillBuddy tick cross cross Free Email & chat function ****
Switchcraft tick cross cross Free Phone (30 secs) & email ****
Labrador tick cross cross Free Email only (reply within 48 hours) **

Comparison Table - Best energy comparison sites

Comparison Sites Automated Whole of Market App Cost Customer Service Our Rating
comparethemarket (AutoSergei) Free Email Updates ***
Uswitch Free Email Updates ***
Moneysavingexpert (Cheap Energy Club) * Free Email updates ***

*Option for an annual switch each year but this has to be approved by you beforehand and is not automatic


If a link has an * beside it this means that it is an affiliated link. If you go via the link, Money to the Masses may receive a small fee which helps keep Money to the Masses free to use. The following links can be used if you do not wish to help Money to the Masses - Switchd, BillBuddy, Switchcraft

Looking for a financial adviser near you?

Do you need financial advice? An independent financial adviser can show you how to make the most
of your money. Find your nearest qualified and regulated adviser using this VouchedFor search tool.