How to guarantee the best mobile, broadband, landline and pay TV package

3 min Read Published: 14 Jan 2022
Ofcom end of contract alerts
Providers will need to send an end of contract alert from 15th February 2020

In July 2018 the UK's communication watchdog Ofcom announced plans to help consumers to secure the best out of contract deals. Ofcom believes mobile, broadband, landline and TV package providers are not doing enough when it comes to communicating with their customers about the end of their contract and the options that they have when it expires.

Ofcom has said that more than 20 million people have continued with subscriptions beyond the contracted period, with many unaware the contract had expired and that they are free to negotiate a better deal.

When did the end of contract alerts come into force?

The great news for consumers is that Ofcom has confirmed that mobile, broadband, landline and pay TV providers must tell their customers when their contracts are about to end and in addition, they must also inform their customers of their best value deals. The new rules had to be in place by 15th February 2020.

Lindsey Fussell, Ofcom's consumer group director said "This will put power in the hands of millions of people who're paying more than necessary when they're no longer tied to a contract"

Research conducted by Ofcom confirmed that around 14% of consumers were unaware if they were tied to a contract and consumers could save around 20% if they signed up to a new deal, rather than remain on the current contract beyond the contracted minimum period.

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What did the new Ofcom ruling mean for mobile, broadband, landline and pay TV providers?

The new rules meant that service providers have to text, email or send a letter to their customers notifying them that their contracts are coming to an end. They must contact customers 10 - 40 days before their contracts come to an end.

What information must a provider include in the end of contract alert?

Following the new ruling by Ofcom, providers of mobile, broadband, landline and pay TV must contact their customers within 10 - 40 days of their contract expiry date. The alert that they send out should confirm the following:

  • the price a consumer has been paying
  • the date a consumer's contract can be terminated without a penalty
  • how much notice a consumer needs to give to cancel the current deal
  • any changes to the price or service that will automatically come into effect once the minimum contract expires
  • the best alternative subscriptions on offer, including the prices that the provider would charge a new customer

How you can start saving money on your mobile, broadband, landline and pay TV now

The Ofcom rules came into place on 15th February 2020 and since they were enforced Ofcom reports that End-of-contract notifications seem to have made a positive impact. There are however a few ways that you can save money on your mobile, broadband, landline and pay TV deal right now. We cover each of them below.

How to save money on your mobile contract

While there are countless comparison sites that will search the market for the best mobile phone deals, you'll need to know what you want before you start searching. You'll need to know whether you want to go for a sim only or a fixed contract and you'll need to know how much data and minutes you roughly use.

A better way of searching for a new deal is to use bill monitor. The service will ask you to provide your login details for your current provider (don't worry it is secure, we have tried it ourselves) and they will then analyse your last three bills to understand your average usage. Bill monitor will then search over 3 million mobile tariff's to find you the best deal. When we tried it, we saved over £360 per year. We provide more information in our article halve your mobile bill in just 2 minutes.

How to save money on your broadband and landline

There are countless comparison sites that allow you to compare deals, but the one we liked the most was Broadband choices. The navigation was simple and we liked the way it highlighted not just the cheapest deal, but the ones that offered excellent value (like special offers on superfast broadband). You can also opt to include pay TV and see the best bundle options.

How to save money on your pay TV package

Before you check for the best deal on your pay TV package you should check to see if you are able to create a 'bundle' deal with your broadband/landline provider. Some will offer discounts and offers and so it may be better for you to have your broadband, landline and pay TV deal through the same provider. If you are just looking for the best pay TV deal then you can use It is a simple comparison site that will display the best deals, including any special offers such as free Spotify for 3 months.


Overall, it is good to see that more is being done to protect consumers and combined with improvements in technology and the popularity of budgeting apps, it has never been a better time to save money. If you are keen to save money and get your finances in order, our article how to manage your finances and what to focus on first may provide some additional help.