JPMorganChase has announced that it will be replacing its digital wealth platform, Nutmeg, with a new brand, titled J.P. Morgan Personal Investing. The change, set to take effect on 3rd November 2025, marks a significant expansion of the global banking giant's services for UK consumers.
The move will see the well-known Nutmeg brand retired four years after its acquisition by JPMorganChase in 2021. Existing Nutmeg customers will be moved over to the new J.P. Morgan Personal Investing platform, which promises to combine Nutmeg's digital-first approach with the expertise of the global investment firm.
Alongside the existing range of managed investment portfolios, ISAs, and pensions, the new service will introduce a suite of new features. These include digital financial planning tools, dedicated relationship managers for wealthier clients, and a full do-it-yourself (DIY) investment platform scheduled for launch in 2026.
What is changing for investors?
The transition from Nutmeg to J.P. Morgan Personal Investing is more than just a name change. While all existing products and services will be carried over, JPMorganChase is using the rebrand to launch several new features aimed at broadening its appeal to UK investors.
The key new additions include:
- Wealth Planner: A new digital tool that will give clients an overview of their total wealth and provide tailored suggestions to help them reach their financial goals.
- Relationship Managers: From November, clients with over £250,000 invested will have access to a dedicated relationship manager for a more personalised service. This will complement the existing free guidance and paid-for advice services.
- DIY Investment Platform: In a major development for 2026, a new platform will be launched allowing investors to buy and sell their own investments, including individual shares, bonds, and funds. This will position the service as a direct competitor to established UK platforms.
Mark O'Donovan, CEO of International Consumer Banking at JPMorganChase, said the launch is an "important next step in the evolution of our offering in the U.K. market".
He added that the goal is to provide "consumers with exceptional investment products and services" by giving them the ability to "bank with Chase and invest with J.P. Morgan."
Why is the Nutmeg brand being replaced?
Since being acquired by JPMorganChase for a reported £700 million in 2021, Nutmeg has experienced significant growth. The company has more than doubled its assets under management from £3.5bn to over £8.5bn and now serves over 265,000 customers. According to the firm, the integration of Nutmeg into the wider business is now complete, making it the right time to move into a "new growth phase" under the J.P. Morgan brand. This strategy mirrors the company’s successful model in the US, where customers bank with its Chase brand and invest with J.P. Morgan. The introduction of new services, particularly the human relationship managers and the upcoming DIY platform, represents a move away from Nutmeg’s original 'robo-advice' model. The company says it believes that offering human expertise alongside a leading digital experience will help more people achieve their financial goals.
What does this mean for existing Nutmeg customers?
There is nothing that existing Nutmeg customers have to do, so the change should be relatively straightforward. From early November 2025, customers will see the Nutmeg app and website update to the new J.P. Morgan Personal Investing brand and those who also bank with Chase UK will still be able to access their investments through the Chase app. Additionally, the core investment products, including ISAs, pensions, and managed portfolios, will remain unchanged. The firm has also confirmed that its investment managers will remain "provider agnostic", meaning they will continue to select funds from across the market and will not be restricted to only using J.P. Morgan's own funds.
What does the future look like for J.P. Morgan Personal Investing?
This move signals JPMorganChase's clear ambition to become a major force in the UK's retail investment market. Nutmeg itself already allows investors to start with a managed portfolio from as little as £100 in a Lifetime or Junior ISA, or £500 in a Stocks and Shares ISA or pension. The new offering aims to cater to a wider range of investors, meaning more experienced investors will soon have the tools to build their own portfolios, and those with larger sums will benefit from a dedicated human contact. While Nutmeg was a pioneer in making investing more accessible, the addition of a DIY platform will put J.P. Morgan Personal Investing in direct competition with the UK's largest platforms, such as Hargreaves Lansdown and AJ Bell.
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