Polly life insurance review

5 min Read Published: 05 Sep 2023

Polly life insurance reviewPolly.co.uk is aimed at helping mums with the process of applying for personal insurance policies such as life and critical illness cover. In this article, we will explain how Polly life insurance works as well as an alternative way to buy life insurance through experts to protect you and your family and get up to £100 cashback when you do.

What is Polly life insurance?

Polly life insurance distributes life insurance and illness insurance policies to customers through its adviser team that responds to enquiries made online or in response to social media campaigns. Polly's advisers also deal with enquiries with Tom life insurance for dads and Winston life insurance for Over 50s.

Polly life insurance is specifically marketed to mums-to-be and those with children - a campaign that has featured some celebrities and sports personalities that include, Rebecca Adlington OBE, Martine McCutcheon, Tamzin Outhwaite, Andrea McLean and Jeff Braziers among others.

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Overview of Polly life insurance

Polly life insurance is a registered trading name for Candid Insurance Services Ltd. which is authorised and regulated by the Financial Conduct Authority. Polly life insurance and illness insurance policies are administered and underwritten by iptiQ Life S.A. UK Branch. iptiQ Life S.A. is a public limited company (societé anonyme) incorporated and registered in Luxembourg, authorised and regulated by
Le Commissariat aux Assurances and is regulated and subject to Regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority.

Polly says it has helped over 50,000 mums to arrange life insurance since 2015. Polly's marketing campaign reveals that every 22 minutes a child in the UK loses a parent who they depend on and 12% of UK mums have no life insurance that would provide their family with financial security in case they died. Polly connects you to a whole of market life insurance broker that will help you to find affordable life insurance to protect your family.

The Polly website provides basic information about different kinds of life insurance, critical illness cover and income protection policies. These are insurances that will pay you a lump sum of cash or an income if you die, become seriously ill or become unable to work or carry out your daily duties.

Types of life insurance offered by Polly

Polly offers many types of life insurance including:

  • Level term life insurance - a type of life insurance that will pay out if you die within a fixed period of time and the amount of money that you choose for a payout stays the same during all the years of the policy
  • Decreasing term life insurance - a type of life insurance that will pay out if you die within the number of years you choose to insure yourself for but the amount of money that you choose reduces over the years so that it only covers the reduced balance of your mortgage
  • Family income benefit insurance - this type of life insurance pays out an income instead of a lump sum if you die during the years of your cover and the income continues from the point of claim until the end of the policy term

Does Polly offer critical illness insurance?

Yes, the adviser that you speak to once your enquiry has been sent to an insurance broker will usually be able to offer you quotes for critical illness insurance. Unlike life insurance, the quality and comprehensiveness of critical illness insurance cover varies considerably across different insurance companies so it is wise to speak with a critical illness insurance expert* who will be able to help you choose the best cover at the best price rather than just the cheapest quote.

Does Polly offer income protection insurance?

Yes, you should be able to get quotes for income protection insurance once your enquiry has been sent to one of the brokers that Polly works with. Income protection should be tailored around your occupation, income, health and outgoings to ensure that you are covered for sickness or injury in the right way. Speaking to a specialist insurer will help you to find the best cover to suit you and your budget and we explain how to reach one further on in this article.

How good is Polly life insurance?

Polly runs an ongoing online and social media campaign that is aimed at mums as well as mums-to-be. The content provides bite-size information that is easily understood and creates awareness amongst mothers of the need to protect their families against the worst happening. There are also several video testimonials from celebrities such as The Only Way is Essex star Samantha Faiers and Coronation Street actress Helen Flanagan.

Polly.co.uk is rated as 'Excellent' on independent customer review site Trustpilot, scoring 4.8 out 5.0 from over 6,000 customer reviews. The positive reviews mention the knowledgeable advisers and helpful and informative advice received. Of the negative reviews, some reviewers have been surprised by the number of calls they have received and that they were not aware that they would be contacted to answer personal and medical questions before a life insurance quote is issued.

How to buy Polly life insurance

If you wish to buy your life insurance with Polly, you simply need to complete the enquiry form on polly.co.uk or you can call using the telephone number on its website.

Your enquiry will be passed on to a life insurance broker who will call you to discuss your needs and budget to make a recommendation of the type and amount of life insurance that is most suitable for your circumstances. You cannot choose the specific life insurance broker that will handle your life insurance advice but the brokers that Polly is partnered with are all regulated by the Financial Conduct Authority, which should provide you with some peace of mind. Once you have decided that you are happy to proceed, the broker will also take you through your life insurance application over the phone, making the process relatively simple.

Polly life insurance alternative

At Money to the Masses, we have vetted the services provided by a specialist life insurance broker that can advise you about life insurance as well as critical illness insurance and income protection.

You can complete a short form* to arrange for a callback from an expert who will discuss your requirements with you. The insurance adviser will recommend a solution based on your circumstances and how much you wish to spend on your insurance. The advisers understand the whole market and can therefore select the insurance products that are right for you. They will also help you set up a trust for you to nominate your beneficiaries in a way that avoids any tax implications. As a Money to the Masses reader, you will also receive up to £100 cashback if you buy your personal insurance this way.



If a link has an * beside it this means that it is an affiliated link. If you go via the link, Money to the Masses may receive a small fee which helps keep Money to the Masses free to use. The following link can be used if you do not wish to help Money to the Masses and do not wish to qualify for the cashback referred to in the article