Which is the cheapest life insurance provider if I smoke?

10 min Read Published: 24 Feb 2020

cheapest life insurance if you smokeThe cost of life insurance has steadily decreased over the past few years thanks to increased competition amongst insurance companies and advances in medical science (which have helped to improve life expectancy). One thing that continues to keep life insurance quotes high however is admitting that you smoke.

Life insurance providers will automatically apply an increase to your life insurance premium if you smoke, but until now it has been incredibly hard to understand which insurer provides the most cost-effective life insurance for smokers.

In this article, we have compared over 500 life insurance quotes and provided heatmaps to help understand which insurers offer the most cost-effective cover if you smoke. Check the heatmaps carefully, as the results change depending on how old you are and how much cover you require.

Why does life insurance cost more if I smoke?

There are four key factors that can affect the cost of life insurance at quote stage (assuming there are no other health complications) and they are:

  1. Amount of cover required
  2. Length of cover required (often referred to as the 'term')
  3. Age
  4. Smoker status

Out of the four key cost factors mentioned above, smoker status has the biggest impact on the overall cost of life insurance and in fact, is often the only factor that you have any control over. Try as you might, it is impossible to make yourself younger and it is likely that the amount of cover and length of time it is needed for is dictated by a mortgage or loan and so cannot be adjusted.

Will my life insurance cost less if I have given up smoking?

Most insurance companies will class you as a non-smoker if you have not used any tobacco or nicotine replacement products for 12 months or more, so if you have given up or are thinking of giving up then you can make significant savings on your life insurance. Check out our article 'How to get the best deal on life insurance if you smoke or vape'.

How much extra will I pay for my life insurance if I smoke?

Depending on your age and the amount of cover you are applying for, the increase applied to life insurance premiums if you smoke can range anywhere from 30% to 200%. A 35-year-old applying for life insurance cover of £200,000 would expect to see premium increases of between 70% and 120%, depending on which insurer they choose. We have provided an example below.

Royal London Non Smoker Smoker Increase %
£200,000 life insurance for a 35 year old £12.50 £26.60 112.80%

Which life insurance provider is best for smokers?

We already know that smoking has a big impact on the cost of life insurance quotes and so we have provided some heatmaps below to demonstrate which insurers offer the most cost-effective premiums (compared to their competitors) for a variety of scenarios. Remember that the heatmaps below are for guidance only and the cost will be based on your own unique circumstances. When applying for life insurance you are required to answer questions about your health, family history, occupation and lifestyle, all of which can have an impact on the overall cost of the cover.

How to use our life insurance heatmaps

We would recommend that you use the heatmaps below for guidance only. If you are considering a life insurance policy you may be best speaking to an independent life insurance specialist as there may be other factors that affect the cost of your life cover, such as your health and lifestyle. An independent specialist* can recommend the best policy for your own unique circumstances and even help you complete the application forms and chase the insurance company on your behalf, something an online comparison site can't do.

We have personally vetted an independent specialist that has received over 8,500 reviews on Trustpilot with an average score of 4.8 out of 5.0. I used them recently to insure my family and not only was it the cheapest price I was quoted, the cover was in place within two hours of calling them. Get in touch with them by filling in this form* to get a tailored quote based on your current circumstances.

25-year-old smoker (25-year term)

Cheapest life insurance for 25 year old smoker

Our research suggests that Reviti, L&G and Aviva are a good choice for smokers (aged around 25) who require a lower amount of cover. Reviti, Zurich and Vitality are better options if you require a larger amount of cover.

35-year-old smoker (25-year term)

Cheapest life insurance for 35 year old smoker

Reviti, L&G and Vitality are the cheaper providers for smokers around 35 years old and who require a lower amount of cover. Reviti, Zurich and Aegon are good options if you require a larger amount of cover.

45-year-old smoker (20-year term)

Cheapest life insurance for 45 year old smoker

Reviti, Vitality and LV= are the better options is you are a smoker around 45 years old, assuming a lower amount of cover is required. Those wanting a larger amount of cover should look at Reviti, Vitality and Aegon.

55-year-old smoker (10-year term)

Cheapest life insurance for 55 year old smoker

Our research suggests that Reviti, Vitality, LV= and Aegon are the better options for smokers aged around 55 and that they remain competitive no matter the level of cover required.

The top 10 life insurance providers

We have analysed over 500 life insurance quotes comparing prices for both smokers and non-smokers for 10 of the biggest life insurance providers. We looked at life insurance quotes for 25, 35, 45 and 55-year-olds and analysed the quotes based on £100k, £200k, £300k, £400k and £500k of cover.

We ranked each provider based on cost, ranking them from 1 to 10 for each age range and level of cover. We totalled the numbers and came up with our top 10 displayed below. Remember that the top 10 is based on our own research and uses averaging and so you shouldn't use it to inform your buying decision as your circumstances may be different.

Top 10 life insurance providers if you are a smoker

  1. Reviti
  2. Vitality
  3. L&G
  4. Aegon
  5. Aviva
  6. AIG
  7. Zurich
  8. LV=
  9. Scottish Widows
  10. Royal London

Top 10 life insurance providers if you are a non-smoker

  1. L&G
  2. Vitality
  3. Reviti
  4. AIG
  5. Aegon
  6. Royal London
  7. Aviva
  8. Scottish Widows
  9. LV=
  10. Zurich


The key message is that smoking dramatically increases life insurance premiums and so the simplest way to cut the cost of life cover is to give up smoking (most insurers will class you as a non-smoker if you go 12 months without using any tobacco or nicotine replacement products).

As you can see from our heatmaps above, Reviti* consistently provides low-cost life insurance if you smoke or vape. It is the cheapest life insurance provider across a broad range of ages and for different levels of cover. Interestingly, not only is Reviti* a cheap option if you smoke, it offers an additional discount of up to 50% if you quit, as well as offering 25% off premiums if you switch to a science-backed smoke-free alternative. Remember that other factors can impact your life insurance quote and so it may be better in some circumstances to speak to an independent specialist*.


If a link has an * beside it this means that it is an affiliated link. If you go via the link, Money to the Masses may receive a small fee which helps keep Money to the Masses free to use. The following links can be used if you do not wish to help Money to the Masses - Reviti, LifeSearch


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