In this article, we look at private health insurance, often referred to as private medical insurance, and explain what to consider when buying a private health insurance policy as well as what we like and don't like about some of the best health insurance policies in the market.
Choosing the best private health insurance can be confusing so we have reviewed and compared a number of the best health insurers in the UK, showing you the best and most comprehensive private health insurance cover that is available to buy for yourself and your family.
We also explain how to get £100 cashback* when you take out a new private health insurance policy, as well as the best way to buy health insurance and guarantee to get the best cover. (Offer ends 31st January 2025)
What is private health insurance?
Put simply, private health insurance (which is also referred to as private medical insurance or PMI) is a type of insurance that will pay for private medical treatment if you fall ill. It is more complex than that however as there are many cover options to consider, including a multitude of different levels and types of cover, so it is worth doing your research before you commit to a particular plan or provider. Check out our article "Is private health insurance worth it" for more information about what private health insurance covers and what types of cover are available.
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How to compare the best UK health insurance policies
The best way to compare private health insurance policies is to speak to an independent health insurance specialist* as comparing private health insurance quotes is tricky, due to the number of different types of policies available. An independent specialist will be able to compare every policy available and provide practical advice based on your own unique circumstances. You'll be able to compare like-for-like policies and know exactly what patient treatments and other benefits you are covered for.
While you can use an online comparison tool to get a quote and an idea of prices, it is extremely tricky to compare policies side-by-side and ensure that they are offering the same benefits. Cancer care, outpatient and inpatient treatment, virtual GP access as well as diagnostic testing are a few of the benefits that are high on the wish list for people buying health insurance but not all private medical insurers include these benefits as standard. Even benefits such as diagnostic testing may vary where some cover MRI, CT and PET scans while others may not so it is worthwhile taking the time to understand what is and is not covered.
Which health insurance company is best for price?
Here we have listed the price for health insurance for individuals aged 30, 40 or 50 years old across some of the main private health insurance providers.
The policy prices are not compared on a like-for-like basis as some will cover more benefits as standard than others. You should speak to a specialist health insurance adviser* to understand which health insurance policy will provide you with the best value for money.
As far as possible, we have gathered quotes for a basic version of each provider's health insurance cover and selected options for outpatient cover and hospital lists to give the lowest price. Wherever possible we have chosen a £250 excess and not included any additional cover options where a provider does not include these as standard.
Health insurance cost comparison
| Health insurance provider | Monthly cost for a 30-year-old¹ | Monthly cost for a 40-year-old¹ | Monthly cost for a 50-year-old¹ |
| Aviva | £31.58 | £45.07 | £58.72 |
| AXA | £48.44 | £59.65 | £79.46 |
| Benenden | £15.50 | £15.50 | £15.50 |
| Bupa | £40.54 | £47.26 | £76.29 |
| Saga | n/a | n/a | £62.10 |
| The Exeter | £56.15 | £46.11 | £59.66 |
| Vitality | £44.00 | £44.01 | £61.02 |
| WPA | £37.70 | £51.27 | £72.51 |
¹ Monthly premiums are based on a non-smoker person but options included by each insurer will vary - all quotes are correct as of 1st August 2024
Which are the best UK private healthcare providers
It is not for us to say who is the best private health insurance provider as it depends on what type of cover you need and want. So the best health insurance provider will be different depending on who you are, your personal health history and what you require. Many policies offer optional extras which may increase the cost of the cover while others include these as standard - a key point worth considering.
Below we have listed eight of the biggest private health insurance providers and picked out what we like and what we don't like about each.
Bupa Health Insurance
What we like
Cover includes therapies and mental health cover as standard
Unlimited virtual private GP appointments
Bupa is the UK's largest health insurance company
Only pay for the first child you add to your policy
Owns many private hospitals and clinics
Aims to cover customers from diagnosis to treatment
5-star rating from independent industry reviewer Defaqto
What we don't like
Comprehensive cover can be relatively expensive
Vitality Health Insurance (formerly Pru Health)
What we like
One of the most 'visible' health insurance brands. Often seen advertising football, netball and cricket on the TV
Rewards for active and healthy living including cashback, discounted gym membership, free cinema tickets and free Caffe Nero coffee
Access to private GPs via video chat
5-star rating from independent industry reviewer Defaqto
What we don't like
Rewards are regularly reviewed and can be removed without warning
Axa Health Insurance
What we like
24-hour claims helpline with access to trained nurses and councillors
Offers no claims discounts to keep renewal costs low
Discounted gym membership and health assessments
Offers a 6-week clause that allows you the chance to get treated on the NHS initially - helping to bring down the cost of the cover
Hospital list includes top London hospitals
5-star rating from independent industry reviewer Defaqto
What we don't like
Reviews from customers suggest that customer service and wait times could be improved
Aviva Health Insurance
What we like
Global insurance brand with over 30 million customers worldwide
24-hour GP helpline
Free cover for younger children if you take out cover for you and your eldest child
Offers a 6-week clause that allows you the chance to get treated on the NHS initially - helping to bring down the cost of the cover
5-star rating from independent industry reviewer Defaqto
What we don't like
Comprehensive cover can be relatively expensive
The Exeter
What we like
Unlimited in-patient and day-patient treatment
Access to the 'Health Wise' app - GP's on-demand, second medical opinion, mental health support
Complete cancer treatment cover
Post-operative physiotherapy provided
No claims discount
5-star rating from independent industry reviewer Defaqto
What we don't like
The website is fairly basic and is not quite up to the same standard as the bigger providers
WPA Health Insurance
What we like
Low-cost core cover offering
Cash benefits if being treated by the NHS
Multi-family cover
Flexible co-payment options
What we don't like
None of the policies are 5-star rated by independent industry reviewer Defaqto
Saga Health Insurance
What we like
Tiered options to suit your budget
Access to cancer care team with all tiers
3-year moratorium could cover pre-existing conditions faster
4-week NHS wait option is shorter than other providers
3 months of free cover for plans that start by 15th May 2024
What we don't like
Can work out pricier than other policies
Benenden Health Insurance
What we like
Low-cost
Fixed cost regardless of claims history
24-hour GP and Mental Health helpline
What we don't like
Does not cover you if you can get treatment on the NHS
Have to wait 6 months to be fully covered
What is the best way to buy private health insurance?
Step 1 - Work out your budget
Firstly, work out your budget. Once you know how much you are willing to spend you can start working out the type of cover that is affordable. There is no point in buying private health insurance cover that is beyond your budget as it is likely that you will cancel it, leaving you with no cover should you ever need to claim.
Step 2 - Prioritise
Would you prefer to pay a higher premium in return for a lower excess or would you be better off paying lower premiums in the knowledge that you may have to pay a high excess fee come claim time? Is getting treated locally important to you? Do you place higher importance on being diagnosed quickly or maybe it is more important for you to simply receive treatment? Do you have a medical history that will be excluded by some private health insurance companies? All of your decisions will impact the potential premium that you will pay and so it is important to know where your priorities lie or at least which parts of the cover are less important to you.
Step 3 - Shop around
Do your research and shop around. Private health insurance is a competitive market and so don't take the first price that you are quoted. Frustratingly, private health insurance is difficult to compare like-for-like policies due to the different types of cover available and often, the jargon used to describe the cover by different insurance companies but this brings us onto step 4....
Step 4 - Speak to an expert
Simply shopping around and comparing policies, using online comparison sites, will only get you so far. Private health insurance is a complex product and it is extremely difficult to compare policies. There are insurance brokers that provide independent, impartial advice and whose job it is to compare private medical insurance policies* and tailor the cover to your own specific needs and so you should get advice before you commit to buying a policy through a price comparison site. The health insurance experts can compare policies with you, answering your questions along the way. For example, you may wish to compare a Bupa health policy versus an AXA health policy and it is far easier to do this with the help of the experts as they'll point out what the pros and cons are so that you can work out which aspects of cover matter to you most. They will also explain how some of the benefits of your health insurance policy work in real life which isn't always easy to understand from the policy details.
The cost of private health insurance will vary with how you select the various options within your cover and guidance on what to include can be invaluable. We have partnered with a leading health insurance will be able to provide you with a free comparison quote* and answer any questions you may have about the cover, with no obligation to take things further. Additionally, you'll receive £100 cashback if you take out a new private healthcare policy. Offer ends 31st January 2025.
Further reading
You may wish to check out some of our other health insurance articles:
- What does health insurance cover?
- Which health insurance is the cheapest?
- What age should you get health insurance?
If a link has an * beside it this means that it is an affiliated link. If you go via the link, Money to the Masses may receive a small fee which helps keep Money to the Masses free to use. The following link can be used if you do not wish to help Money to the Masses - Howden Life & Health
