In this article, we look at investment platforms J.P. Morgan Personal Investing (formerly Nutmeg) and Hargreaves Lansdown*, comparing the products and services they offer, the cost and how well they are reviewed by customers.
J.P. Morgan Personal Investing vs Hargreaves Lansdown - which is better
| J.P. Morgan Personal Investing (formerly Nutmeg) | Hargreaves Lansdown | |
| Services | Fixed Allocation portfolios
Fully Managed portfolios Socially Responsible portfolios Smart Alpha portfolios Thematic investing |
HL Select funds
Wealth Shortlist Ready-made portfolios Foreign currency exchange
|
| Products | ISA, GIA (General Investment Account), Lifetime ISA, Junior ISA and SIPP | Active Savings
Cash ISA Fund and share account ISA, GIA (General Investment Account), Lifetime ISA, Junior ISA, SIPP, Junior SIPP |
| Minimum investment | £500 (£100 for JISA and LISA) | £1 for a fund and share account
£100 for an ISA or SIPP (or a regular £25 per month) |
| Fees | On the value of your portfolio up to £100,000 - 0.75%
Over £100,000 - 0.35% Additional underlying fund charges |
Up to £250,000 - 0.35% per annum charge
Between £250,000-£1m - 0.25% per annum charge Between £1m-£2m - 0.10% per annum charge Over £2m - 0% per annum charge Additional underlying fund charges Reduced fees of 0.25% for Lifetime ISA (capped at £45 per year) No charge for Junior ISAs Account charge for holding shares, ETFs, investment trusts and bonds in a fund and share account, ISA or SIPP - 0.35% capped at £150 per year Dealing charges for shares, ETFs, investment trusts and bonds (based on deals completed in previous month): 0-20 deals - £6.95 20+ deals - £3.95 A dealing charge of £1.95 for funds was introduced on 1st March 2026 |
| Customer reviews (Trustpilot) | 4.3/5.0 | 4.4/5.0 |
| Money to the Masses offer | n/a | n/a |
J.P. Morgan Personal Investing vs Hargreaves Lansdown - services
J.P. Morgan Personal Investing has 10 risk-rated portfolios in its main Fully Managed range, as well as 10 socially responsible portfolios. However, it also has a Fixed Allocation range, which has minimal intervention, with the assets only reviewed once a year, as well as a Smart Alpha portfolio range, which has a more active approach, supported by J.P. Morgan Asset Management. Thematic Investing is also an option and it allows investors to invest in future trends such as technological innovation, resource transformation, and evolving consumer needs.
Hargreaves Lansdown, meanwhile, has 9 ready-made funds within its Portfolio Funds range. Investors can choose from income funds, multi-index funds, and actively managed funds. Investors who prefer to build their own portfolios can choose from a range of assets such as shares, funds, ETFs, and investment trusts to name a few. Those investors seeking a little more guidance can take a look at Hargreaves Lansdown's Wealth Shortlist made up of 67 funds carefully curated by the HL team based on criteria such as performance, the team behind the fund, ESG factors, and the companies' purpose and leadership.
J.P. Morgan Personal Investing vs Hargreaves Lansdown - products
In terms of the types of accounts available, both J.P. Morgan Personal Investing and Hargreaves Lansdown have ISAs, GIAs, Lifetime ISAs, Junior ISAs and SIPPs. In addition, Hargreaves Lansdown has a Junior SIPP, as well as savings options and a fund and share account.
If you are specifically interested in Junior SIPPs, there is more information in our article "What is a Junior SIPP - Children's pensions explained".
J.P. Morgan Personal Investing vs Hargreaves Lansdown - minimum investment
J.P. Morgan Personal Investing has a minimum investment requirement of £500, although this is reduced to £100 for its Lifetime ISA and Junior ISA. For Hargreaves Lansdown, its minimum investment starts at £1 for its fund and share account but rises to £100 (or £25 per month) for its ISA and SIPP.
J.P. Morgan Personal Investing vs Hargreaves Lansdown - fees
Hargreaves Lansdown is the cheaper option in terms of platform charges. Hargreaves Lansdown also offers investors the option to buy and sell shares, so investors looking to regularly buy and sell investments will start to rack up additional charges. Hargreaves Lansdown charges £6.95 per trade, although this cost falls to £3.95 if you make more than 20 trades in the previous month. Additionally, Hargreaves Lansdown now charges for fund trades, meaning investors will pay £1.95 every time they buy or sell a unit trust.
J.P. Morgan Personal Investing vs Hargreaves Lansdown - customer reviews
J.P. Morgan Personal Investing and Hargreaves Lansdown are both rated highly on Trustpilot, with J.P. Morgan Personal Investing scoring 4.3 out of 5.0 based on more than 2,500 reviews and Hargreaves Lansdown scoring 4.4 out of 5.0 based on more than 20,000 reviews. Approximately 66% of reviewers gave Hargreaves Lansdown 5 stars, and roughly 71% of reviewers gave J.P. Morgan Personal Investing 5 stars. Of those who rated the platforms poorly, approximately 14% gave J.P. Morgan Personal Investing a one star rating and 11% gave Hargreaves Lansdown a one star rating. On both platforms, the positive reviews centred on customer service for both platforms, with the negative reviews mainly being related to issues with individual accounts or difficulties with resolving specific problems.
Summary - J.P. Morgan Personal Investing vs Hargreaves Lansdown
J.P. Morgan Personal Investing and Hargreaves Lansdown have quite different propositions, with J.P. Morgan Personal Investing being a 'robo-adviser' offering risk-rated funds and Hargreaves Lansdown a more traditional investment platform. Choosing between them, therefore, is largely down to what you are looking to do with your investments. If you are looking to achieve a balanced portfolio of passive investments that matches your appetite for risk, both J.P. Morgan Personal Investing and Hargreaves Lansdown have options that may suit your needs. For investors looking to build their own portfolio and invest in a wide range of assets, Hargreaves Lansdown may be the better option.
For more details on both platforms, read our J.P. Morgan Personal Investing review and Hargreaves Lansdown review.
When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results.
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