Waggel pet insurance review

7 min Read Published: 05 Feb 2024

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In this independent review, we look at pet insurance provider Waggel*, including the types of policy available, the level of cover on offer and how much it costs. We recommend that you read the review in full, but if you wish to jump to specific sections of the article you can do so with the following links:

What is Waggel?

Waggel* launched in 2018 and was founded by Andrew Leal and former Apprentice contestant Ross Fretten in a bid to improve pet insurance. Waggel describes itself as not just a pet insurance product but a 'Pet Members Club' with membership benefits and perks. Waggel's aim is to provide a transparent product for consumers with no jargon or confusing terms.

Waggel only offers lifetime pet insurance policies as it is the most comprehensive cover available for pets. Waggel believes that by only offering one policy type customers are not overwhelmed by choice. Waggel's pet insurance policies are underwritten by Red Sands Insurance Company (Europe) Ltd and offers policies for cats and dogs.

Waggel pet insurance features

Below is an overview of some of Waggel's pet insurance features:

  • Lifetime pet insurance cover for cats and dogs
  • 24/7 video call service with Joii
  • No excess option
  • Free and unlimited behaviour and nutrition consultations for dog owners
  • Membership perks and benefits such as discounts with certain brands
  • Digital claims process
  • Receive a £40 Amazon.co.uk Gift Card for every friend you refer, and your friend will receive 1 month free pet insurance

What does Waggel pet insurance cover?

Waggel offers 7 lifetime pet insurance policies* with different levels of veterinary cover. A lifetime policy offers the most comprehensive cover for your pet as it covers your pet for the duration of its life. Other popular types of cover that are not offered by Waggel (and are not as comprehensive) are time-limited pet insurance, maximum benefit pet insurance and accident-only pet insurance.

A Waggel policy covers you for the following:

tick Veterinary fees

tick Complementary treatment (such as physiotherapy, hydrotherapy etc)

tick Behavioural treatments

tick Dental treatment for illness or injury

tick Pet loss due to theft or straying

tick Third-party liability

tick Death from an accident/illness

tick Emergency treatment outside the UK as long as the country is a member of the Pet Travel Scheme (PETS)

Waggel pet insurance policy exclusions

A Waggel policy will not cover you for the following:

cross Pets under 8 weeks old

cross Any claim made within 14 days of the policy start date

cross Any claim submitted 12 months or more after treatment was first initiated

cross Routine treatment such as worming or vaccinations

cross Pre-existing conditions

cross Pets used for breeding purposes

cross Euthanasia (unless your vet confirms it was to prevent your pet from suffering)

cross Cremation

cross Certain breeds and dogs on the Dangerous Dogs Act 1991, a full list of excluded dog and cat breeds can be found here.

Waggel policy types

Waggel* has 7 different cover options for its lifetime pet insurance. Each policy is the same except for the increase in veterinary fee cover. Waggel's lifetime policies are annual limit lifetime policies. This means that you can claim for vet fees up to the total limit each year until it resets. If you wish to cancel your Waggel pet insurance policy you can do so within 14 days of taking the policy out.

Waggel pet insurance policy comparison

Policy 1 Policy 2 Policy 3 Policy 4 Policy 5 Policy 6 Policy 7
Veterinary fee Cover £1,000 £2,000 £4,000 £6,000 £8,000 £10,000 £15,000
Complementary treatment cover £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
Behavioural treatment cover £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
Dental cover^ £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
Loss through theft/straying £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
Death from accident/illness £1,000 £1,000 £1,000 £1,000 £1,000 £1,000 £1,000
Third-party liability (dogs only) £2 million £2 million £2 million £2 million £2 million £2 million £2 million

^Waggel covers dental treatment as a result of illness or injury. If a vet has recommended dental treatment then Waggel requires this to be completed within 3 months to be covered and your pet must have had a dental examination in the past 12 months prior to the dental claim. 

How much does Waggel pet insurance cost?

In the below table, I have gathered quotes for a 1-year-old mixed breed cat and dog. The pets are located in the South East of England and have no underlying health conditions. Waggel lets you choose your pet insurance excess and you can choose an excess between £0 - £500 in increments. Waggel refers to excess as a 'Claim Contribution' as you are paying part of the claim when you pay the excess, which makes it easier to understand exactly what you are paying for. The Claim Contribution is payable once a year per condition and resets each time the policy renews.

The cost of Waggel pet insurance for a 1-year-old dog and cat

Policy 1 Policy 2 Policy 3 Policy 4 Policy 5 Policy 6 Policy 7
Veterinary fee cover £1,000 £2,000 £4,000 £6,000 £8,000 £10,000 £15,000
Mixed breed cat £5.96 £9.40 £14.09 £15.25 £19.24 £21.45 £32.17
Mixed breed dog £6.54 £10.66 £16.59 £20.73 £23.04 £30.55 £45.83

(Quotes correct as of 31/01/24 and based on £250 excess) 

Waggel policy excess

You get to choose how much excess you pay on your Waggel pet insurance policy. Waggel refers to the excess as a claim contribution, as you are contributing to the cost of the claim amount. With a Waggel pet insurance policy you can choose a 'Claim contribution' amount of £0, £50, £100, £200, £250 or £500. If you choose a higher contribution amount, you are likely to see a reduction in the cost of your monthly premium. You can change your annual limit and claim contribution (excess) within the first 7 days from the start of your new policy, and then 30 days before your policy is due to renew. You will be emailed with a reminder.

How to make a claim with Waggel pet insurance

Waggel* has an online claims process and keeps you informed every step of the way via your personal Customer Champion, who are all UK-based vet nurses. Your personal Customer Champion is there to answer any questions you have, not just about the claims process but about the policy too. You can track the real-time progress of your claim by logging in to your Waggel account and you will be instantly notified once your claim has been paid. Waggel also provides an itemised breakdown of your claim and what you have been paid.

Waggel can pay your vet directly if your vet accepts payments directly from the insurer or alternatively, Waggel can pay the claim into your chosen bank account.

Steps to making a claim with Waggel

To make a claim with Waggel via its online claims process you need to do the following:

Step 1

Log in to your online account.

Step 2

Under ‘Your policies’, select ‘Make a claim’.

Step 3

Complete and submit the online form. Waggel will notify you via email with the outcome of your claim.

Waggel membership perks

As a Waggel policyholder, you automatically qualify for Waggel membership giving you the chance to earn exclusive perks each month, although the offers don't seem to change that frequently. The rewards on offer for January 2024 are:

  • 50% off your first 2 coffee deliveries with Beans Coffee Club
  • Free basic owner membership for TrustedHousesitters
  • 40% off the first 2 dog meal boxes with Butternut Box

Waggel customer reviews

Waggel has a rating of 'Excellent' on Trustpilot with 4.6 out of 5 stars from over 3,000 reviews. 85% rated Waggel as 'Excellent' citing a quick and easy process, simple-to-understand website and fast claims. 8% rated it as 'Bad' citing problems with claims being paid, discrepancies around claims and an increase in the monthly premium at renewal.

Waggel pros and cons

Waggel pros

  • Simple to use website with no jargon
  • Comprehensive lifetime pet insurance
  • Get a quote in a few minutes
  • Digital claims process
  • Membership perks

Waggel cons

  • Does not cover pre-existing conditions
  • Not much difference between levels of cover except the amount of veterinary fee cover
  • No cover for cremation
  • No smartphone app

Alternatives to Waggel pet insurance

In this section of the review we compare Waggel* to Petplan and ManyPets*. We have compared the most comprehensive pet insurance policies from all three pet insurance providers. The quotes are based on a 1-year-old dog with no underlying health conditions and living at an address in the South East. Waggel has the option to increase or decrease its excess however for the purpose of the quotes the excess was £100. For more information on Petplan and ManyPets (formerly known as Bought by Many) you may wish to read our reviews:

You can also compare pet insurance policies via comparison sites such as Quotezone* and MoneySuperMarket*. Comparison sites allow you to compare multiple providers at once to find the best deal. They are not always whole of market though, so you may not always be getting the best deal. You can also compare some of the best pet insurance providers in our article, 'Best pet insurance in the UK'.

Waggel vs Petplan vs ManyPets

Waggel* PetPlan ManyPets*
Excess £100 £110
Monthly Cost £53.93 £71.21 £33.05
Vet fee cover £15,000 per year £12,000 per year
£15,000 per year
Public liability £2 million £2 million £2 million
Loss & theft £1,000 £3,000 £6,000
Death of pet cover (if pet dies through illness or injury) £1,000 £3,000 (optional extra) £6,000
Vet video calls
Trustpilot score 4.6/5 4.7/5 3.9/5

(Quotes correct as of 31/01/24)


Waggel* provides a comprehensive pet insurance product and I like the fact it has been created with pet owners in mind. Waggel's transparent and jargon-free approach makes the policies easy to understand so you know exactly what your pet is insured for. I do find the website a little misleading, however, as at first I thought you could control your pet insurance via an app but this is not the case. Waggel does however say this is something it is working on in the future.

The membership perks also make a nice addition to a pet insurance policy, particularly the free video calls with Joii and the free behavioural consultations for dogs. Overall, Waggel offers a good level of cover for your pet and a lifetime pet insurance policy is definitely the best choice if you want to ensure your pet is covered for any condition it may suffer from throughout its life.



If a link has an * beside it this means that it is an affiliated link. If you go via the link, Money to the Masses may receive a small fee which helps keep Money to the Masses free to use. The following link can be used if you do not wish to help Money to the Masses or take advantage of any exclusive offers - ManyPets, Waggel, MoneySuperMarket, Quotezone