Below you will find our independent general investment accounts best buy table. These tables are created using our own independent research, expert knowledge, customer reviews and personal experience. We regularly update the providers listed in our tables. If there are any providers you would like added or that you feel are missing from our best buy list, please get in touch.
How to use the table
We have simplified our table by listing each provider alphabetically. We provide an overall summary, an indication of cost and for ease a link through to the provider's website. If there is an exclusive promotion available, we will highlight this in the 'MTTM Promotion' column. In the interests of transparency, Money to the Masses will receive a small fee for each new customer acquired by any platform that features an * in the description column. Editorial independence is paramount to Money to the Masses and so in no way is our table influenced by 3rd parties. If you would prefer Money to the Masses not to receive a fee then you are free to navigate by yourself to the provider site of your choosing, remember though that you will not qualify for any exclusive promotions listed in the table.
General Investment Account Best Buy Table
| Provider | Summary | Overall Cost | MttM Promotion | More Detail |
|---|---|---|---|---|
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Cost effective for those with over £50k looking to manage own investments* | Low | N/A | Details |
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Pricey for those with less than £20k | Low | N/A | Details |
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A good investment platform, especially for beginners or those with smaller portfolios* | Medium | N/A | Details |
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About the cheapest platform for investments under £50k invested in unit trusts.* | Low | N/A | Details |
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Expensive, really aimed at share traders | High | N/A | Details |
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Good value for portfolios under £250k, no exit fees, wide range of investments. Let down by clunky site.* | Low | N/A | Details |
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Commission free investing, great for investing in shares. Does not offer unit trusts | Low | Free share worth between £10 and £100. Capital at risk. T&Cs apply | Details |
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Cost effective for over £250k, but iWeb is cheaper and also run by Halifax | Medium | N/A | Details |
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Very competitively priced, particularly for investors with portfolios up to £100k. Large range of investments.* | Medium | N/A | Details |
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Fixed fee platform charge. 2 service plans. Among the cheapest for those with portfolios over £50k.* | Medium | N/A | Details |
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Innovative low-cost platform offering a FREE DIY solution. ETF costs apply | Low | N/A | Details |
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Market leader. Wide range of products. Decent performance* | Low | N/A | Details |
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Great concept making it easy for armchair investors but the monthly admin fee makes this an expensive way to invest | High | N/A | Details |
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Simple, no hassle passive method of investing.* | Low | Up to 1 year no management fee on ISAs | Details |
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Unique in that they don't charge an on-going platform fee, awful website. £5 fee for trades | Low | N/A | Details |
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Low cost platform with no-frills website. Limited investment range | Low | N/A | Details |
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Commission free investing, great for investing in shares. Currency conversion fees. | Low | N/A | Details |
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An established platform but more expensive than newer entrants | High | N/A | Details |
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Cheapest ways to invest in Vanguard funds if you have less than £80,000. No app | Low | N/A | Details |
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Multiple managed investment options, with low fees and an easy-to-use app. Owned and backed by Aviva* | Low | N/A | Details |
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Similar pricing to Hargreaves under £100k, cheaper above. Poorer user experience | Medium | N/A | Details |
Our overall cost calculation looks at average investment behaviour and so considers a wide range of investment scenarios. If you wish to see a detailed breakdown of each provider by a range of portfolio sizes then please read our article The best investment platform.
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