Below you will find our independent general investment accounts best buy table. These tables are created using our own independent research, expert knowledge, customer reviews and personal experience. We regularly update the providers listed in our tables. If there are any providers you would like added or that you feel are missing from our best buy list, please get in touch.
How to use the table
We have simplified our table by listing each provider alphabetically. We provide an overall summary, an indication of cost and for ease a link through to the provider's website. If there is an exclusive promotion available, we will highlight this in the 'MTTM Promotion' column. In the interests of transparency, Money to the Masses will receive a small fee for each new customer acquired by any platform that features an * in the description column. Editorial independence is paramount to Money to the Masses and so in no way is our table influenced by 3rd parties. If you would prefer Money to the Masses not to receive a fee then you are free to navigate by yourself to the provider site of your choosing, remember though that you will not qualify for any exclusive promotions listed in the table.
General Investment Account Best Buy Table
| Provider | Summary | Overall Cost | MttM Promotion | More Detail |
|---|---|---|---|---|
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Cost effective for those with over £50k looking to manage own investments* | Low | N/A | Details |
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Good value for portfolios over £250k, clunky user experience | Average | N/A | Details |
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Pricey for those with less than £20k | Low | N/A | Details |
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A good investment platform, especially for beginners or those with smaller portfolios* | Average | N/A | Details |
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A cheaper white-labelled version of Fidelity International | Low | N/A | Details |
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About the cheapest platform for SIPPs worth up to £100k or ISAs under £50k invested in unit trusts.* | Low | N/A | Details |
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Good value for portfolios under £250k, no exit fees, wide range of investments. Let down by clunky site.* | Low | N/A | Details |
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Cost effective for over £250k, but iWeb is cheaper and also run by Halifax | Average | N/A | Details |
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Very competitively priced, particularly for investors with portfolios up to £100k. Large range of investments.* | Average | N/A | Details |
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Fixed fee platform charge. 3 service plans. Among the cheapest for those with portfolios over £50k.* | Average | N/A | Details |
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Unique in that they don't charge an on-going platform fee, awful website | Low | N/A | Details |
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Great concept but the monthly admin fee makes this an expensive way to invest | High | N/A | Details |
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Simple, no hassle passive method of investing. Decent track record | Low | Up to 1 year no management fee on ISAs | Details |
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Simple, no hassle passive method of investing. Decent track record | Low | N/A | Details |
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One of the cheapest online investment services for managed portfolios. Also offers fixed allocation portfolios with max fees of 0.45% per annum* | Low | No management fees for the first 12 months | Details |
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Expensive, really aimed at share traders | High | N/A | Details |
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Low cost platform with no-frills website. Limited investment range | Low | N/A | Details |
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More cost effective than their standard account for large portfolios. Pricey under £250k | Average | N/A | Details |
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Standard account is expensive | High | N/A | Details |
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An established platform but more expensive than newer entrants | High | N/A | Details |
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Cheapest ways to invest in Vanguard funds if you have less than £80,000 | Low | N/A | Details |
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Low minimum, Low cost fixed fee | Low | N/A | Details |
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Low minimum, low cost and strong performance vs peers since launch* | Low | 1st £10,000 managed for free for the first year | Details |
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Similar pricing to Hargreaves under £100k, cheaper above. Poorer user experience | Average | N/A | Details |
Our overall cost calculation looks at average investment behaviour and so considers a wide range of investment scenarios. If you wish to see a detailed breakdown of each provider by a range of portfolio sizes then please read our article The best investment platform.