General Investment Account Best Buy Table

Below you will find our independent general investment accounts best buy table. These tables are created using our own independent research, expert knowledge, customer reviews and personal experience. We regularly update the providers listed in our tables. If there are any providers you would like added or that you feel are missing from our best buy list, please get in touch.

How to use the table

We have simplified our table by listing each provider alphabetically. We provide an overall summary, an indication of cost and for ease a link through to the provider's website. If there is an exclusive promotion available, we will highlight this in the 'MTTM Promotion' column. In the interests of transparency, Money to the Masses will receive a small fee for each new customer acquired by any platform that features an * in the description column. Editorial independence is paramount to Money to the Masses and so in no way is our table influenced by 3rd parties. If you would prefer Money to the Masses not to receive a fee then you are free to navigate by yourself to the provider site of your choosing, remember though that you will not qualify for any exclusive promotions listed in the table.

General Investment Account Best Buy Table

Provider Summary Overall Cost MttM Promotion More Detail
A J Bell Youinvest

full star full star full star full star

Review
Cost effective for those with over £50k looking to manage own investments* Low N/A Details
Alliance Trust Savings

full star full star full star full star

Good value for portfolios over £250k, clunky user experience Average N/A Details
Barclays Smart Investor

full star full star full star

Pricey for those with less than £20k Low N/A Details
BestInvest

full star full star full star full star

Review
A good investment platform, especially for beginners or those with smaller portfolios* Average N/A Details
Cavendish Online

full star full star full star full star

A cheaper white-labelled version of Fidelity International Low N/A Details
Charles Stanley Direct

full star full star full star full star

Review
About the cheapest platform for SIPPs worth up to £100k or ISAs under £50k invested in unit trusts.* Low N/A Details
Fidelity International

full star full star full star full star

Review
Good value for portfolios under £250k, no exit fees, wide range of investments. Let down by clunky site.* Low N/A Details
Halifax

full star full star full star

Cost effective for over £250k, but iWeb is cheaper and also run by Halifax Average N/A Details
Hargreaves Lansdown

full star full star full star full star

Review
Very competitively priced, particularly for investors with portfolios up to £100k. Large range of investments.* Average N/A Details
Interactive Investor

full star full star full star full star full star

Review
Fixed fee platform charge. 3 service plans. Among the cheapest for those with portfolios over £50k.* Average N/A Details
iWeb

full star full star full star full star

Unique in that they don't charge an on-going platform fee, awful website Low N/A Details
Moneybox

full star full star

Great concept but the monthly admin fee makes this an expensive way to invest High N/A Details
Moneyfarm

full star full star full star full star

Review
Simple, no hassle passive method of investing. Decent track record Low N/A Details
Nutmeg

full star full star full star full star

Review
One of the cheapest online investment services for managed portfolios. Also offers fixed allocation portfolios with max fees of 0.45% per annum* Low No management fees for the first 12 months Details
Selftrade

full star full star full star

Expensive, really aimed at share traders High N/A Details
Strawberry

full star full star full star

Low cost platform with no-frills website. Limited investment range Low N/A Details
The Share Centre - Frequent (assume trade 100% of portfolio in a year)

full star full star full star full star

More cost effective than their standard account for large portfolios. Pricey under £250k Average N/A Details
The Share Centre - Standard (assume trade 100% of portfolio in a year)

full star full star full star

Standard account is expensive High N/A Details
True Potential

full star full star full star

An established platform but more expensive than newer entrants High N/A Details
Vanguard

full star full star full star full star

Review
Cheapest ways to invest in Vanguard funds if you have less than £80,000, but no pension product Low N/A Details
Wealthsimple

full star full star full star full star

Review
Low minimum, low cost and strong performance vs peers since launch* Low 1st £10,000 managed for free for the​ first year Details
Willis Owen

full star full star full star full star

Similar pricing to Hargreaves under £100k, cheaper above. Poorer user experience Average N/A Details

Our overall cost calculation looks at average investment behaviour and so considers a wide range of investment scenarios. If you wish to see a detailed breakdown of each provider by a range of portfolio sizes then please read our article The best investment platform.